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Wednesday, June 22, 2022

Kellogg goes woke, gets broken up

A year ago, Kellogg cereal teamed up with the Gay Mafia -- GLAAD -- to introduce a new product aimed at grooming kids at breakfast. As Tony the Tiger now says, "They're gaaaaaaaaaaaay!"

They called it Together.

A year later, Kellogg is falling apart after 128 years in business.

Kellogg will spin off its North American cereal division, which was its only product when the company began in 1894.

Cereal sales have stagnated for Kellogg, hence the Hail Mary gay promotion. (I always had my suspicions about Froot Loops.) Less than 20% of its revenues come from North American cereal.

Food Business News reported, "The Kellogg Co.’s board of directors have approved a plan to break the company up into three independent businesses — global snacking, North American cereal and plant-based foods. The proposed breakup is scheduled to be completed by the end of 2023, according to the company."

Plant-based foods is a euphemism for Fake Meat. All food derives from plants. Meat comes from animals who ate plants. 

80% of its revenues come from snack foods. This reflects American eating habits, which are light on cereal and heavy on Cheez-Its and the like.

Meanwhile, Disney continues to struggle after siding with groomers in Florida. Its gay-themed Lightyear animated flick bombed at the box office worldwide with 14 countries saying Oh Hell No and banning the movie altogether.

Brandon Morse reported, "Over the course of just a year, Disney stock has plummeted nearly 50% as their political-infused productions continue to turn away audiences and garner angry fan reactions."

The price drop is the second-largest among the S&P 500 companies. (PayPal is the biggest loser.) It is odd considering a year ago, Disney parks were just beginning to re-open after closing for the Pandemic Panic. Caving to the woke crowd -- liberals who throw tantrums at things they don't like -- carries a price.

Morse said, "The new Ms. Marvel show on Disney+ has been released with the lowest viewership numbers the streaming service has seen yet. A total of 775,000 households tuned in to watch the new Marvel outing in its first five days, but that’s dangerously low compared to other shows such as Moon Knight (1.8 million), Hawkeye (1.5 million), Loki (2.5 million), and WandaVision (1.6 million)."

Ms. Marvel is cultural appropriation of Captain Marvel. Hey, we can play the same game.

But some people are awakening to the nonsense of the woke. 

NBC reported, "The International Rugby League banned transgender players from women’s international competition on Tuesday until further notice, following global swimming’s decision to restrict trans athletes’ participation at the elite level."

The swimming group's acronym is FINA.

The TV network, which is owned by Comcast, reported this as a bad thing and discrimination. Given that most transgenders are boys in skirts -- transvestites -- such action protects girls from being bullied by guys who are by nature usually larger and more athletic. 

The story said, "The International Cycling Union said last week it had tightened its eligibility rules.

"Other sports are reviewing their policies.

"World soccer governing body FIFA said it is in a consultation process over transgender participation while World Athletics boss Sebastian Coe praised FINA for its stance."

Elitists want us to live in Bizarro World, which I wrote about yesterday.

Grown-ups are starting to say no. And Kellogg's is spinning off Froot Loops and the rest to keep the company solvent.

43 comments:

  1. They say homosexuals make a lot of money its just that there isnt a whole lot of them.

    ReplyDelete
    Replies
    1. They don't reproduce either. No children, but now they demand to adopt so they can poison children's minds earlier.

      Delete
    2. so who is doing the raising and poisoning now? could it be straight married couples?

      Delete
    3. Actually homosexuals do not make a lot of money, not more than average. Homosexuals may seem to have money because they do not share their disposable income with a normal family of dependents with normal needs.

      Delete
    4. Groomers are such perverts. Look at their drug addiction, animal cruelty, suicide rates. Show me a queer and I'll show you a walking AIDs spreader.

      Delete

    5. $95 an hour! Seriously I don't know why more people haven't tried this, I work two shifts, 2 hours in the day and 2 in the evening…And whats awesome is Im working from home so I get more time with my kids. Heres where I went,
      smile AND GOOD LUCK.smile
      CLICK HERE ...WWW.WORKSCLICK.COM

      Delete
  2. Grown ups are starting to get the courage to say No. Nobody likes to be first out of the gate, but it's starting. It's more than time. Kellogg deserves its decidedly non-sweet fate. Gooder and harder. I want to part of Bizarro world.

    ReplyDelete
  3. Should say: I want no part of Bizarro world. I am already stuck in Trudeaupia, which is its own special hellscape.

    ReplyDelete
  4. Please check your facts on DIS vs. the S&P. Many stocks in the index, especially technology stocks, are down far more.

    ReplyDelete
    Replies
    1. Well goddammit, then name a couple. I’m so fooking tired of these ad hominem attacks from you fooking losers.

      Delete
    2. Disney is second only to PayPal. I shall correct

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    3. Libtards,,,excuse me, losers aren’t capable of facts, only their hurt little fweelings.

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    4. I assume Netflix is an S&P500 company. Last I looked, NFLX went from a 52-week high of 700 to under 200.

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  5. The fake meat crazy is a corporation killer. I don't care what vegans eat, but I refuse to participate in their nutritionally lacking garbage.
    When I was younger, it was eggs are bad because they have cholesterol. Then we learned that the cholesterol in eggs is good, and when we don't get enough, our bodies will make the bad stuff instead, BUT they didn't give it the same headlines so even today there are people who think eggs are bad for us.
    There are dozens more examples.
    These new nutritionists search for their wonder food to champion. The only wonder is why anyone would consume their horrible tasting crap. All the fake milks are slowly crowding the real stuff out of the cooler. Time to buy a cow.
    As for fruit loops, you are what you eat.

    ReplyDelete
    Replies
    1. "As for fruit loops, you are what you eat."

      Funny stuff.

      Delete
    2. My parents taught me that, "All foods in moderation are ok to eat."

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    3. Jeez , how about some Fruity Pebbles ? 😂

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    4. yes, all FOOD. Fruity Pebbles is NOT FOOD. Most crap in grocery stores is NOT FOOD.

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    5. Weird that the fake meat cheerleaders aren't put off by the GMO nature of its ingredients. I'm told GMO is a bad thing.

      Delete
  6. Corporate America has apparently forgotten Calvin Coolidge's declaration, "The business of America is business." Attracting the most customers was paramount. Now, marketers are chopping up consumers into segments, trying to be all things for all people. Business doesn't work that way, as the current clashes show.

    ReplyDelete
  7. I'm sorry, but when they decided to "Focus" on LGBT,etc.etc. I hope they go out of business... Screw Them.... I can get other cereals.. BattleCreek MI. better be looking for something else to do... Maybe make "Fake Meat"... Zuck that..

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  8. Glad to see the US is coming back. Just say no to those sick perverted liberals.

    ReplyDelete
  9. It's called voting with your feet.

    I anticipate the day when 5 - 10 million Americans, armed, vote all the way to DC.

    ReplyDelete
    Replies
    1. More and more, it seems that's what it's going to take. What general said, "It's not over until your enemy says it's over." It took a couple of nucs for the Japanese to admit it was over. What will it take for America's domestic enemies to admit it's over? It's been a very long war, but we've been asleep through most of it. Not any more.

      Delete
  10. To add insult to injury, I can’t find Big And Toasty Cheez-Its (the wife’s favorite snack) ANYWHERE these days. Kay-Ee-Double Ell-Oh-Double GAY, Kellogg’s, kiss my arse.

    ReplyDelete
    Replies
    1. That is because only White Domestic Terrorists snack on B&T Cheezits. So, they make less of it, because, you don't want to be a supporter of Domestic Terrorism.
      Better switch to chitlins. They are everywhere.

      Delete
    2. Scratch that. All of the American pork products are headed for China, thanks to the sellout of Smithfield.
      Here is hoping Moon Pies stick around.

      Delete
  11. This article is misleading. They aren't "Being broken up." They are breaking thierselves up. It looks to me like they are going into stealth mode so they can still sell products to an angry consumer base.

    ReplyDelete
    Replies
    1. Yup, once Mom reaches for another brand the bean counters start to notice.

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    2. So they are being broken up, right? You're not really making a valid point here.

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    3. It doesn’t matter if bankruptcy court breaks them up, a hostile takeover breaks them up, I break them up, their board of directors break them up, the pisspoor large corporation is breaking up into three really shotty littler PsOS corporations.

      Delete
  12. The cereal industry created and financed the study that told us that breakfast was the most important meal of the day. I hated breakfast when I was young and still do. I shed no tears for cereal manufacturers. Especially the woke ones. Which is all of them.

    ReplyDelete
    Replies
    1. What could be possibly worthwhile if you could make a meal in 15 seconds. As the human body can live off most anything, yet be it for in excess, is that something that makes sense? They are their own demise. Kellogg is almost in the dust bin of history, who will remember them? Not me.

      Delete
  13. We meat eaters live by the mantra, "Don't be a vegetarian, EAT a vegetarian."

    ReplyDelete
  14. Apparently Sanity still has a venue in the current culture. The word NO is probably the most sane statement anyone can make today. NO. Try it you'll like it!

    ReplyDelete
  15. With conventional corporate "wisdom" being gluten and sugar = bad and da ghey = great, what do you expect? Kellogg were freaks when they started and are keeping their freak on now. I hope they go under.

    ReplyDelete
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    That is what I do.. www.profit97.com

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    ReplyDelete
  18. "(I always had my suspicions about Froot Loops.) " !!!

    "Disney stock has plummeted nearly 50%... price drop 2nd largest ... (PayPal is the biggest loser.)"

    Both companies are massively vulnerable to recessions. No jobs, no Disney holidays. No jobs, no payroll, no one to pay, NO PAY PAL.

    Life is wonderful at times.

    ReplyDelete
  19. I’m all for letting trans players into women's soccer and WNBA. That would end this nonsense pretty quick.

    ReplyDelete
  20. Actually, this is part of Joe Biden's plan to finally vanquish Corn Pop once and for all.

    ReplyDelete