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Thursday, April 28, 2022

Joy Reid loses half her audience

Amid BLM-staged riots in 2020, MSNBC gave their weekend black racist anchor Joy Reid a prime time show on weekdays. Her blame-whitey rants were an instant hit. She drew 2.6 million viewers her first night out, which was a half-million more than the Fox show at 7 PM and double the CNN show.

It has been downhill ever since.

TV News reported a month later, "The ReidOut scored the highest-rated month ever in total viewers for the 7 p.m. hour in MSNBC history, and averaged more total viewers than Erin Burnett Outfront. That said, it finished No. 3 in its hour behind The Story with Martha MacCallum and Outfront in the key A25-54 demo, despite averaging the network’s largest 7 PM. demo delivery since April 2018 (317,000)."

And this month, her ratings are less than half her debut audience.

Fox gleefully reported, "MSNBC host Joy Reid’s 'ReidOut' finished April with its smallest monthly audience in the far-left program’s nearly two-year history. 

"'ReidOut' averaged 1.1 million viewers during the news-heavy month, a 31% decline from April of last year. She also shed 11% of viewers who tuned in last month and a staggering 51% compared to the show’s debut month of July 2020.

"'ReidOut' has also lost 57% of her total audience among the advertiser-coveted demographic of adults age 25-54 since the program launched in July 2020, finishing April with a dismal demo average of only 124,000 viewers. 'ReidOut' viewership during April was MSNBC’s least-watched month during the weeknight 7 PM hour among the critical demo since July 2015."

A million viewers a night is pretty good, but the worst showing in 7 years in that timeslot is not.

Reid's racist rants are epic and mocked by many conservatives. Not me because I try not to waste my time on liberal ranting on TV because there are so many better ways to waste my time.

But News Busters reported two days ago on her rant about Elon Musk.

Reid said, "He misses the old South Africa in the 80s. He wants that back."

Actually, it is Reid who wants to turn back the clock, only to the 1960s so she can be the victim of racism and the heroine who overcomes oppression.

The fact is she is a millionaire who has a nice gig entertaining a million people a night with her takes on the news. That the takes are predictably racist is part of her appeal. Children watch SpongeBob SquarePants episodes over and over because they know how the episode will go. In this case, familiarity breeds content.

But she also is losing her audience because her schtick is limited.

MSNBC will never fire her, but she may rejoin Al Sharpton on the weekend.

Meanwhile, liberals laughed when Judge Jeanine Pirro's Saturday night show was canceled after an 11-year run. She joined the weekday show "The Five," which airs at 5 PM.

Now it is the No. 1 show on cable, averaging 3.5 million viewers (that's 1 million more viewers than "The View" attracts). 

Maybe people just like people who say: this is the news, this is my view, and no, you are not racist if you disagree.