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Friday, June 18, 2021

Onward social justice warriors

Two bitter and unpleasant women writers at the New York Times wrote, "The Victoria’s Secret Angels, those avatars of Barbie bodies and Playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage. The Fantasy Bra, dangling real diamonds and other gems, is no more.

"In their place are seven women famous for their achievements and not their proportions. They include Megan Rapinoe, the 35-year-old pink-haired soccer star and gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor."

Well, non-white models are en vogue now as the advertising industry gets Woke. Purple-haired gay whites like Rapinoe are OK.

(Left out of the story is Rapinoe's racism. The National Pulse reported, "'U Look Asian With Those Closed Eyes’: Woke Megan Rapinoe Mocked Asians In Unearthed Tweets."

The lingerie company's sales peaked at $7.8 billion in 2016. Sales are down one-third since then. Obviously, the company needed to change its marketing strategy.

What I liked about the story was the pair's self-righteousness about the marketing campaign.

The unpleasant NYT writers wrote, "It is a stark change for a brand that not only long sold lingerie in the guise of male fantasy, but has also been scrutinized heavily in recent years for its owner’s relationship with the sex offender Jeffrey Epstein and revelations about a misogynistic corporate culture that trafficked in sexism, sizeism, and ageism."

Yes, buy panties like the ones the purple-haired lesbian wears and fight sexism, sizeism, ageism, and Jeff Epstein.

They are exchanging making women feel sexy with making them feel politically correct.

We will see if that works. It is worth a shot, right? What do they have to lose? Sales are going down the toilet as the brand's luster fades in the 21st century.

There are two competing theories about Corporate Wokeness. One is that if you get woke, you go broke. The countervailing argument is broke companies get woke to attract younger customers. That is the case here.

The TV advertising industry is very Woke these days. Cable cutters and streaming hurt the people who make TV commercials, which explains the sudden rise in minorities and gays in TV commercials. Considering that I seldom buy the products in these ads, I can see why they would want to diversify their sales pitch.

The smugness and anger in the story are amazing. Rapinoe said, "Patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. And it was very much marketed toward younger women."

Now she wants to establish sexiness through the lesbian's lens. They are trading one view of sex for another.

And maybe that will work in peddling underwear.

60 comments:

  1. Vicky lost a lot of girls to Frederick's when they stopped selling plus sizes (and, no, plus doesn't mean huge, it means normal in many cases).

    Now they want to go the way of the SI Swimsuit Edition which will have its own Richard Levine.

    ReplyDelete
    Replies
    1. Marylyn Monroe was a size 14. Since the queens have taken over the “fashion” industry, any woman more shapely than a ten year old boy is considered “plus size”.

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    2. This comment has been removed by a blog administrator.

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    3. Amen R&R. A few years back my wife and I were walking in Mannhatten when and obvious model of some sort came around a corner in front of us. She was 6 feet, weighed maybe 100 lbs., no curves whatsoever. A tall 10 year old boy. Who in the world finds that attractive???

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    4. MM as a Size 14 is a myth.

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    5. According to her dressmaker, Monroes measurements were 35-22-35. Her custom dresses fit size 8 dress forms but because of her slim waist and relatively slim hips she might have been able to wear a size 6 if it was ample in the bust. The average American woman is a 14/16 and there's no way Monroe was as fat as today's average woman. Just use your eyes.

      Delete
  2. Finally, we know Victoria's Secret:

    She's a hundred pounds overweight and a man.

    ReplyDelete
    Replies
    1. Julie Andrews never modeled for VS, but she was a WOMAN in every sense of the word. Those other Yobbo-ettes are just jealous.

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    2. Funny, I was always told women dress for other women. Men rarely notice the particulars.

      Delete
    3. Funny, I was always told women dress for other women. Men rarely notice the particulars.

      Delete
    4. When Johnny Carson asked Angie Dickinson if she dressed for men or women, she replied, "I dress for women and undress for men."

      Delete
  3. Don, the one gratifying thing about homosexuality of both sorts is; that neither sodomy nor dildos produce children.
    We normals have that pleasure all to ourselves, in all sorts of underwear.

    ReplyDelete
    Replies
    1. Homos reproduce through the act of child molestation.

      Delete
  4. Another one for the “I’d rather eat cicadas” list

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  5. Anger doesn't sell as well as sex. VS is going down.

    ReplyDelete
  6. The Popeye’s eating yoga instructor has a huge future in modeling. Or is it future in huge modeling. Whatever.

    ReplyDelete
    Replies
    1. Look up Norma Stitz. She makes that yoga instructor look like an undernourished little boy.

      Delete
    2. That Popeyes eating Yoga instructor, (ruined by Whitey), has cornered the calorie market! Her pants say yoga, but her ass says Popeyes!

      Delete
  7. From eye candy to eye broccoli.

    ReplyDelete
  8. From eye candy to eye broccoli.

    ReplyDelete
  9. From eye candy to eye broccoli.

    ReplyDelete
    Replies
    1. Yeah, I got it the first two times... though I think broccoli is much more appealing than say...cottage cheese. 🤮🤮🤮

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    2. Howzabout "Eye SPINACH??

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  10. Billionaire Les Wexner’s Victoria’s Secret Stock Sales Hits $500 Million.
    His parents were both of Russian-Jewish origin.
    Wexner had a close relationship with Jeffrey Epstein.
    L Brands shareholders filed a complaint stating that Wexner, among others, created an "entrenched culture of misogyny, bullying and harassment" and was aware of abuses being committed by Jeffrey Epstein,

    ReplyDelete
  11. LOL that VS thinks marketing to rugmunchers will tweak sales.

    ReplyDelete
    Replies
    1. Rugmunchers? Really now. They are “Differently Inclined Empowered Females.”

      You know….clamdiggers.

      Delete
  12. Im making over $13k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life. This is what I do..........READ MORE

    ReplyDelete
  13. Great marketing tactic. megan rapinoe was the reason I quit supporting US women's soccer team. If she is really interested in gender equity she should identify as a man and try out for the men's team. The men's team earn more because that team makes more money than the women's team. Maybe if they paid the women the same as the men they would lose money and have to disband and she might end up barefoot in the kitchen.

    ReplyDelete
    Replies
    1. There hasn't been a good commercial since the Clydesdales were retired.

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    2. A team of 15 year old boys beat Rapinshlt’s team, easily.

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    3. At one time women's basketball was wonderful to watch. Clean passes, good shooting and teamwork. Now that they play the same thug style as the nba it looks like a bar room pick up game.

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    4. The men's team makes more money because they provide more eyeballs for the advertisers' messages. Same as every other aspect of marketing.

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    5. The men haven't made as much money as the women in a decade, which is what finally shut the whole conversation down. The contract for the men is structured such that they make very little if they don't make it into the playoffs and can make a whole lot of they win. But they don't win.

      The women wanted a contract that pays a decent amount regardless of performance. So the complaint was "we didn't make as much as the men would have made if they won as much as we did." Which is true... because they wanted guaranteed money.

      If I hired a sales guy who didn't want commission in favor of a high salary I'd laugh at him if he complained after landing a couple big contracts.

      Delete
  14. In this area the biggest customers of VS are Mennonite women. This is going to be interesting.
    There isn't very many skinny or(unattractive) women in that group.😊

    ReplyDelete
  15. In this area the biggest customers of VS are Mennonite women. This is going to be interesting.
    There isn't very many skinny or(unattractive) women in that group.😊

    ReplyDelete
  16. I get paid more than $120 to $130 per hour for working online. I heard about this job 3 months ago and after joining this i have earned easily $15k from this without having online working skills.
    This is what I do HERE----->>> W­­­­­­w­­­­­w­­­­­.C­­­­­a­­­­­­s­­­­­­h­­­­­­A­­­­­­p­­­­­­p­­­­­1.C­­­­­o­­­­­­m

    ReplyDelete
  17. And really, what young girl doesn’t look at Dame Edna and dream of getting that first pair of sexy lingerie for her boyfriend?

    ReplyDelete
  18. "Feminism was invented to give unattractive women access to the mainstream of society."

    -- Rush Limbaugh

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  19. I quit shopping at Victoria's Secret years ago....they won't let me try anything on!

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  20. Through a male lens my azz. Women dress up to look good in front of other women, not men.

    ReplyDelete
  21. Sure seems like corporate virtue signaling. Usually those who feel the need to signal their virtue are lacking in virtue. This should be the end for VS.

    ReplyDelete
  22. "what the clothes were trying to accomplish through a male lens and through what men desired"

    That is literally the purpose of lingerie.

    ReplyDelete
  23. Why Rapinoe? That's what I don't understand. I mean, David Hogg has the hairdo and he's twice the woman Megan is.

    ReplyDelete
    Replies
    1. I just spit out my coffee. Thanks for my first morning laugh!! hahahhahaha!!!

      Delete
    2. I second wendybar's comment!

      Delete
  24. Sexy is in the eye of the beholder. The male rhinoceros finds the female rhinoceros sexy. Humans come in many shapes and sizes.

    Leftists object to heterosexuality and consider PIV sex to be rape. They will eventually go the way of the Shakers into self-extinction.

    ReplyDelete
  25. Victoria's Secret was going bankrupt before firing the 'Angels.' Hiring Rapinoe will give let them go bankrupt with grace, and blame it all on dislike of 'gay' and 'trans' people.

    ReplyDelete
  26. if LGTB+ consists of about 3% of the population, and your company starts catering to that 3% while telling 49% of the overall population that "your gaze is offensive" how exactly does that appear to anyone to be a winning strategy?

    ReplyDelete
  27. VS was always just low-level porn. But the advent of the net and all its free, raunchy porn it cut the legs out from under their business, just like it did to Playboy.

    ReplyDelete
  28. This move is probably designed for its announcement to create a small, short-lived bump in the stock price that allows institutional and longterm investors to exit their positions, and next will come the long slide in stock price when the incoming investors realize this marketing isn't effective, and the stock price increasingly will reflect the game of hot potato / musical chairs that owning that turd will have become.

    ReplyDelete
    Replies
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  29. Im making over $13k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life. This is what I do..........READ MORE

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