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Wednesday, June 16, 2021

One sip of water has cost Woka-Cola $4 billion

A soccer star's refusal to drink Coca-Cola at a press conference shook up the stock market, dropping the company's stock by nearly $1 a share in one day, Market Insider reported. That meant the market cap for Coke fell $4 billion -- off one sip of water.

Readers will love the punchline.

Many conservatives are amused because the corporation has become woke, caving into communist race politics. In February, the corporation admonished employees to "try to be less white."

Coke has a problem. Young people largely do not care for it. And after the company went woke, old white people are turning to other beverages.

Disney-owned ESPN reported, "Cristiano Ronaldo's removal of two Coca-Cola bottles at a Euro 2020 news conference coincided with a $4 billion drop in the market value of the American drink giant."



Now for the punchline.

The story continued, "The Portugal captain was visibly troubled when he saw two bottles of the carbonated soft drink in front of him as he sat down to speak to the media on Monday in Budapest ahead of his national team's Group F opener against Hungary.

"Ronaldo, an advocate of a healthy diet, moved the glass bottles out of the camera frame and instead held up a bottle of water and said in Portuguese: Water!

"Coca-Cola saw its share price drop by 1.6% to $55.22 soon after Ronaldo's actions. The market value went from $242 billion to $238 billion -- a $4 billion drop.

"Coca-Cola, an official sponsor of Euro 2020, responded in a statement that 'everyone is entitled to their drink preferences' with different 'tastes and needs.'" 

What a mess.

The marketing geniuses at Woka-Cola (its less white name) paid millions to sponsor an event that cost its shareholders $4 billion.

In February, Newsweek reported, "Coca-Cola, facing mounting backlash from conservatives online, has responded to allegations of anti-white rhetoric after an internal whistleblower leaked screenshots of diversity training materials that encourages staff to 'try to be less white.'

"On Friday, Karlyn Borysenko, an activist who supports banning critical race theory, shared images from an internal whistleblower of the company's online racism training. The slides included tips to learners on how to be 'less white, less arrogant, less certain, less defensive, less ignorant and more humble.'"

Arrogant, certain, defensive and ignorant?

She just described LeBron James.

The company's share prices are up 4.54% so far this year.

That's well below the 14.48% rise in the Standard & Poor 500 index so far this year.

Coke's rise also is far smaller than the Dow Jones Industrial Average's 13.13% rise so far in 2021.

The saying is go woke, get broke, but in Coke's case the opposite may be true.

Ronaldo is part of the post-baby boom generation world that is abandoning old foods and beverages for what young people believe are healthier and more natural products. A brand that has been around for more than a century is becoming worth less and less. 

In desperation, Coke went woke. No one is buying it.


  1. My problem with all such stories...Show a picture of the CEO! The person in charge of the idiocy. In this case, the C. Cola dumbass CEO.

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  3. I have replaced both Coke and Dr. Fauci with Dr. Pepper.

  4. Replies
    1. Oh I am soooooooo sorry I did not use it.

      Next time, Bob. Next time

  5. I can just barely express how sooooooooooooo not bummed I am for Woka-Cola. (I'm a Dr. Pepper and Root Beer guy.)

  6. Hahaha…the wife told me about this earlier today but said it was “some soccer player.” Yeah, and Don Surber is “some blogger.” Honey, he’s the BEST and MOST WELL KNOWN soccer player ON THE PLANET. Take a great big fookin swig, Coke. You’re no longer The Real Thing.

  7. Too bad the bottles water he will drink is most likely also Owned by woke-a-cola.

    1. Your right Schlong. Woka-Cola sells over 500 brands of drinks (including Dasani and Smart Water; and other water brands) all across the world.

      I don’t like Wikipedia at all, but it was where I found this information:

    2. Never was a Coca Cola soft drink person, but I was a big fan of Dasani until I found out who was in charge. Never again, BOGO or not!

  8. I love the smell of schaudenfreude in the afternoon.

  9. Interesting, went shopping with my bride yesterday and Minute Maid OJ (a Coke product) was selling for a dollar a half gallon less than anything else in the case. Trying to lure customers back perhaps?

  10. I replaced Coke Zero with a generic supermarket in-house brand of no-sugar cola. Can't tell the difference with sufficient rum or bourbon.

  11. I grew up with Coke, but my two kids who are young adults will not touch soda of any kind. They think it is bad and causes cancer. They, too, prefer bottled water. Woka Cola is going to go broka.

  12. Dr. Pepper is a coke product

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