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Monday, April 26, 2021

Why Oscars lost half their audience

Oscar ratings were in the basement in 2019 with a rating of 21.6.

Last year, they went into the sub-basement with a rating of 18.1.

This year, the Oscars fell well below that at 8.9. Less than half the small number of people who watched it last year came back this year.

The numbers are courtesy of Bobby Burack at Outkick. Nielsen mysteriously delayed its overnight ratings, perhaps to save face for Disney, which owns ABC, which broadcasts the Oscars.

Burack wrote, "Award shows are already hemorrhaging viewers. Between cord-cutting and the industry nominating films no normal human would spend a dime to watch, ratings for the Oscars crashed 44 percent between 2014 and 2020. Hollywood isn’t exactly a brand that can afford to tell half of the country it’s racist, yet it does so anyway.

"A ratings collapse. Expected, but still staggering to see in print." The spin from the New York Times is that politics turn people off, and that is true to some extent. But the Oscars were politicized in 1973 when Marlon Brando sent Mary Louise Cruz, aka Sacheen Littlefeather, to decline his Oscar as a protest to Hollywood's portrayal of Indians over the years.

After 48 years the leftist politics have done their damage.

Part of it may be turning the Oscars into a BET awards special. Black actors have pressed the Oscars to be less white and this year's awards reflected that.

Well, when more than half your audience is white, they get the hint. They don't tune in a show that will berate them for being white. The biggest racial problem today is leftist black people seeking racial vengeance for crimes committed long before any of us were born. 

That the show itself was a bore did not help matters. Johnny Oleksinski of the New York Post lambasted the production.

He wrote, "The night was nearly non-stop drudgery, zero humor and a format that tried even the most resolute of attention spans. 

"Too bad. The ceremony started out promisingly. Presenter Regina King confidently strutted through Los Angeles’ Union Station, which was reconfigured to host the event, like it was a catwalk during Fashion Week. And she arrived to a neat Art Deco-looking banquet hall where the trophies would be handed out. Cool, new, fun!"

He hit upon why people watch the Oscars.

Glamour.

People don't care who wins. They just want to see the actresses in gowns and the actors in tuxes. The real winners of the Oscars are the people who get the most attention at the ceremony.

The Hollywood Reporter declared this year, "Glenn Close Wins the Oscars by Dancing to 'Da Butt.' "

Absolutely.

There was a fuss about Anthony Hopkins winning the best actor Oscar over Chadwick Boseman, who played the title character in Black Panther, a comic-book character film. Boseman was nominated for a more serious role this year.

USA Today said, "Typically the ceremony ends with the announcement of best picture, but this year, the award for best actor was moved to the end. The restructuring seemed to indicate that Boseman, who picked up a Golden Globe, Screen Actors Guild Award and Critics Choice Award for his performance as Levee in Ma Rainey’s Black Bottom, had also earned an Oscar."

He didn't win. A few black actors were upset. Hopkins, 83, had skipped the ceremony rather than fly 8 hours to LA from his home in Wales.

He released a video topday, in which he said, "At 83 years of age, I did not expect to get this award. I really didn't. I'm very grateful to the Academy. Thank you. I want to pay tribute to Chadwick Boseman, who was taken from us far too early. And again, thank you all very much. I really did not expect this, so I feel very privileged and honored, thank you."

Classy statement from a classy guy.

And that's what the Oscars had. Class. And that is what the Oscars lost, its class.

Changing demographics suggest that in time most films will be made by non-whites. The Oscars will come in time for non-whites. But will those Oscars have any meaning by the time this happens?

There is irony in all this.

Tyler Perry won an Oscar for being Tyler Perry. He gave an exceptional acceptance speech. I suggest Hollywood be more like Hopkins and Perry, and less like Sacheen Littlefeather.

27 comments:

  1. I expect revelation of the identities of those who did not vote for Chadwick Boseman and their cancellation in 5..4..3..2..

    Who am I kidding? These degenerates protect their own -- witness ol' Harvey Weinstein among others.

    ReplyDelete
  2. "The biggest racial problem today is leftist black people seeking racial vengeance for crimes committed long before any of us were born."

    No, they seek to gain wealth by promoting racial guilt among idiot Progressives/Democrats who will then loot everyone else for the leftist black activists.

    ReplyDelete
    Replies
    1. This.

      Just upgrade "wealth" to "wealth and power" and you've hit the nail square on the head.

      Delete
    2. No. ICYMI these people already have that. This is just their "Oh, yeah, me, too", you see from ROLCON trolls who want to be sure they have that Lefty street cred.

      Delete
  3. I want to know what happened to all the homeless people that they cleared out so that the swells wouldn't have to soil their tuxes/gowns by avoiding them.

    ReplyDelete
    Replies
    1. 'Swells'__ Love i t, a bit of O. Henry-esque finds its way into the posts! zb

      Delete
  4. The Oscars was always a bore, but, in the old days, they had people who knew how to put on a show. They also had stars, good-looking men and women the public liked - Duke Wayne, Jimmy Stewart, Yul Brynner, Liz Taylor, and so on; now you've got people nobody heard of who just want to rant.

    People don't care who wins. They just want to see the actresses in gowns and the actors in tuxes.

    Disagree. Back when, there were movies people rooted for. In '70, people wanted to see the Duke win - which he did. Lots of instances like that.

    Good for the Academy for giving Hopkins a win instead of a Diversity Oscar.

    ReplyDelete
  5. It used to be gliz glamour, and fun Bob Hope, humor,
    Now it's just dreary.

    ReplyDelete
  6. Betcha they’ll offer to have Ricky Gervais back on to host one year soon. When they’re desperate enough.

    And the funniest bit will be his reply telling them to get stuffed.

    ReplyDelete
  7. I gave up watching such self-congratulatory circle jerks over 30 years ago. Much rather read a book.

    ReplyDelete
  8. We used to see some of the movies that were up for best picture, actor and actress awards. Actors and actresses weren’t elitist liberals (and if they were we didn’t know it). The hosts were funny.

    Now, I never heard of the movies or half of the actors and actresses. The other half I despise. The hosts are the same - never heard of them or I despise them.

    I’ve got better things to do.

    Happy to see the ratings collapse on these a-holes.

    ReplyDelete
  9. I don’t watch movies anymore because they’ve horrible. Maybe if they put out a good product people would buy it.

    ReplyDelete
  10. “Get Woke, Go Broke.” (Unironical tone)

    ReplyDelete
  11. We start with praise.

    E.B. White suggested decades ago in The Elements of Style that if things belong in a column format, put them in a column format (NOT prose).

    Don Surber and Mr. Pallotta, being sensible (sane), know this to be true.

    Here's the visually superior way they presented the numbers:

    "Oscars viewership —

    2014: 43.7M
    2015: 37.2M
    2016: 34.4M
    2017: 33M
    2018: 26.6M
    2019: 29.6M
    2020: 23.6M
    2021: 9.8M"

    Now, let once again prove that computer software people and all of their related ilk are permanent illiterate idiots by visually demonstrating what the auto-cut & paste reverted the text to --- visually horrible Number Soup:

    "Oscars viewership — 2014: 43.7M 2015: 37.2M 2016: 34.4M 2017: 33M 2018: 26.6M 2019: 29.6M 2020: 23.6M 2021: 9.8M."

    --- The main point being:

    9.8 million (2021) divided into 43.7 million (2021) = 22.4%

    ABC-Pravda in the last eight years has lost 77.6% of its Oscar audience.

    SEVENTY-SEVEN POINT SIX PERCENT.***

    Would some rich fellow please rent Times Square electronic ad space and present this to the public?

    JUST the numbers. Period.

    ***

    --- Nielsen holding the overnight numbers back to "save face" for ABC-Pravda?

    HEY. America just had its PRESIDENTIAL ELECTION RIGGED.

    So? What's the connection, if any?

    "Say, come to think of it... what would now be wrong about Nielsen cooking its books?"

    "Nothing. Call ABC. Tell them they owe us a favor."

    ***

    ***Decades ago, before they lost their clients, there were dozens of significant American horse racing tracks.

    Today, the few remaining significant survivors are the poor relations of the legal gambling cartels:

    All the rest are either GONE ---

    Example: The hulking monstrosity in the New Jersey Meadowlands (see World War II, Berlin Zoo bunker) now stands empty, the Ozymandias of a vanished business, the Chernobyl of American arrogance, suitable only as a non-tsunami disaster relocation point (2021, vaccine jibber-jabbing) ---

    O, or limping along, lost in outer financial space.

    The Oscars, the Ozymandias of America, are now the poor relations of Disney,...

    "I met a traveller from an antique land,
    Who said—“Two vast and trunkless legs of stone
    Stand in the desert. . . . Near them, on the sand,
    Half sunk a shattered visage lies, whose frown,
    And wrinkled lip, and sneer of cold command,
    Tell that its sculptor well those passions read
    Which yet survive, stamped on these lifeless things,
    The hand that mocked them, and the heart that fed;
    And on the pedestal, these words appear:

    'My name is Ozymandias, King of Kings;
    Look on my Works, ye Mighty, and despair!
    Nothing beside remains. Round the decay
    Of that colossal Wreck, boundless and bare
    The lone and level sands stretch far away.' ”

    (The hulking Meadowland monstrosity --- opened in the 1970s and packed every single Saturday night until about 2000 --- was replaced by a much smaller building, on the north side of the harness track, which continues to function mainly as an electronic clearing house for at-home wagering. Two Newark gangbangers --- excuse me, Rhodes scholars --- were shot and murdered in its parking lot recently. Plenty more where they came from.)

    ReplyDelete
  12. And don't forget Norm MacDonald on the Oscars!

    https://www.youtube.com/watch?v=mR69F23h1tw

    ReplyDelete
  13. It's similar to a small-town Chamber of Commerce awards night, when everyone dresses up, gathers in a large room with catered food and then they pass out awards to each other in a hundred categories. That way, the winners get to place a pretty badge on their respective websites. Eventually, they get around to everyone.

    ReplyDelete
  14. 1–The Oscars were always internally political, I suspect, but was also actually about the craft. Hitchcock didn’t get where he was by being either Machiavellian or telegenic; he and others like him cared about good product and that spoke for itself.

    2–Narcissism openly displayed is a turn-off. Most great people either are suitably modest (see under “Hopkins”) or appear tl be. Broadly speaking, this batch of Beautiful People don’t even pull off a plausible pretense.

    3–Half the problem would go away if they could actually get, and own, that very few of us give a fig for their opinions about anything except maybe acting. Gervais told them that and they seemed not to know that he was speaking for most of their audience.

    4–Don is right about one thing: we do like to see the larger than life images of eras like the ‘40’s. What helps pull that off is for the players not to see themselves as larger than life and entitled to it.

    ReplyDelete
  15. 1–The Oscars were always internally political, I suspect, but was also actually about the craft. Hitchcock didn’t get where he was by being either Machiavellian or telegenic; he and others like him cared about good product and that spoke for itself.

    2–Narcissism openly displayed is a turn-off. Most great people either are suitably modest (see under “Hopkins”) or appear tl be. Broadly speaking, this batch of Beautiful People don’t even pull off a plausible pretense.

    3–Half the problem would go away if they could actually get, and own, that very few of us give a fig for their opinions about anything except maybe acting. Gervais told them that and they seemed not to know that he was speaking for most of their audience.

    4–Don is right about one thing: we do like to see the larger than life images of eras like the ‘40’s. What helps pull that off is for the players not to see themselves as larger than life and entitled to it.

    ReplyDelete
  16. 1–The Oscars were always internally political, I suspect, but was also actually about the craft. Hitchcock didn’t get where he was by being either Machiavellian or telegenic; he and others like him cared about good product and that spoke for itself.

    2–Narcissism openly displayed is a turn-off. Most great people either are suitably modest (see under “Hopkins”) or appear tl be. Broadly speaking, this batch of Beautiful People don’t even pull off a plausible pretense.

    3–Half the problem would go away if they could actually get, and own, that very few of us give a fig for their opinions about anything except maybe acting. Gervais told them that and they seemed not to know that he was speaking for most of their audience.

    4–Don is right about one thing: we do like to see the larger than life images of eras like the ‘40’s. What helps pull that off is for the players not to see themselves as larger than life and entitled to it.

    ReplyDelete
  17. 1–The Oscars were always internally political, I suspect, but was also actually about the craft. Hitchcock didn’t get where he was by being either Machiavellian or telegenic; he and others like him cared about good product and that spoke for itself.

    2–Narcissism openly displayed is a turn-off. Most great people either are suitably modest (see under “Hopkins”) or appear tl be. Broadly speaking, this batch of Beautiful People don’t even pull off a plausible pretense.

    3–Half the problem would go away if they could actually get, and own, that very few of us give a fig for their opinions about anything except maybe acting. Gervais told them that and they seemed not to know that he was speaking for most of their audience.

    4–Don is right about one thing: we do like to see the larger than life images of eras like the ‘40’s. What helps pull that off is for the players not to see themselves as larger than life and entitled to it.

    ReplyDelete
  18. 1–The Oscars were always internally political, I suspect, but was also actually about the craft. Hitchcock didn’t get where he was by being either Machiavellian or telegenic; he and others like him cared about good product and that spoke for itself.

    2–Narcissism openly displayed is a turn-off. Most great people either are suitably modest (see under “Hopkins”) or appear tl be. Broadly speaking, this batch of Beautiful People don’t even pull off a plausible pretense.

    3–Half the problem would go away if they could actually get, and own, that very few of us give a fig for their opinions about anything except maybe acting. Gervais told them that and they seemed not to know that he was speaking for most of their audience.

    4–Don is right about one thing: we do like to see the larger than life images of eras like the ‘40’s. What helps pull that off is for the players not to see themselves as larger than life and entitled to it.

    ReplyDelete
  19. Hollywood always had its scandals (see Errol Flynn),but before the ubiquity of television followed by the internet, the studios and their moguls took care to present quality products that appealed to mass audiences. Thus, two Pulitzer Prizewinning playwrights wrote the screenplay for a Marx Brothers slapstick comedy, and MGM employed a professor of literature to keep script adaptations faithful to the original books, thus winning Best Picture Oscars for "Grand Hotel" and "Mutiny on the Bounty." Nowadays, the best studios can do is take their screenplays from comic books. Who feels enriched by this dreck? BTW, in the old days, even Disney put out quality products. My mother thought "Fantasia" was Walt's masterpiece.

    ReplyDelete
    Replies
    1. Clark Gable went to England with the 351st Bombardment Group in '43, flew some missions, and made a movie of it. Now on You Tube, for some years, titled "Air Combat".

      Delete
  20. I haven't watched the Oscars since Sophia Loren handed the Oscar to Roberto Benigni (whatever happened to him?); nothing could top her appearance that night!

    ReplyDelete
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