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Tuesday, February 23, 2021

Jeep paid Springsteen. It should pay the Cherokees



Having hired the drunk driving Bruce Springsteen to front its brand in a Super Bowl ad, Jeep now faces the task of renaming its most popular vehicle.

The New York Post reported, "The leader of Oklahoma’s Cherokee Nation wants Jeep to stop using the tribe’s name on its SUVs.

"Chuck Hoskin Jr., principal chief of the Cherokee Nation expressed the viewpoint for the first time after Car and Driver magazine inquired whether or not the branding was appropriate in the context of the nationwide rethinking of racial and social justice issues."

How fitting.

Jeep is now owned by a conglomerate based in Amsterdam. The company also owns Peugeot and Fiat. 

In June, Jeep put its virtue signal on high beam in a letter from Mike Manley, head of the unit in charge of Jeep.

He said, "I emphatically reject the hatred and prejudice that still tears at the fabric of our society and which led to the death of George Floyd and so many before him."

Odd. We all condemn hate, and yet hate abounds. You cannot wave a Trump flag in Central Park without being attacked

Having spoken out for social justice when nobody asked, Manley should do some social justice. Jeep needs to start paying the tribe a licensing fee, or find a new name for its Cherokee and Grand Cherokee vehicles. While the Comanches may not have complained, they deserve a licensing fee too. 

Chief Hoskins of the Cherokee tribe told Car and Driver, "I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car. 

"The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness."

An even better honor would be money. Nothing quite says respect like a royalty check.

The Post story pointed out, "Jeep has been using the Cherokee name for nearly five decades, despite having no ties to the tribe and not consulting it with the rollout of the eponymous vehicle model."

This is not about political correctness. This is about dollars and cents. Jeep paid Springsteen to appear in its ad. It is time to pay the Cherokees for using their name.

26 comments:

  1. This is like someone who was abused as a child, then now, years later, suddenly remembers everything and steps up to the microphone with a lawyer in tow.

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  2. Maybe Jeep should use Hoskin in an ad. And pay him well.

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  3. FWIW, Florida State uses the "Seminole" name under license from the Seminole tribe - and the tribe actually likes this. (More than 15 years ago, when early SJWs hectored Florida State about the name, they got a rude surprise along these lines - from both Florida State AND the tribe.)

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    1. Central Michigan University are the Chippewas. The university is in a tribal area and the tribe is honored by the use of the name. It, of course, comes with the requirement that they always remain respectful. That means no tomahawk chants and the like. The school and alums are proud of the relationship. FIRE UP CHIPPS!

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  4. Being part Cherokee, I demand my money! But let's start with the Dems and the damages from the trail of years.

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  5. I'm sure the legendary Hekawi tribe wouldn't mind if Jeep used their name, but, hey what do I know?

    https://www.youtube.com/watch?v=WYkUNuMD8pc

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    1. I agree, but I heard it was the Fukawi Tribe. Credit where credit is due.

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  6. Technically, Springsteen may not have been "drunk." He was charged with driving while intoxicated. This does not mean that the intoxication was alcohol-induced.
    Some on the Internet are arguing that Springsteen wasn't drunk because his blood alcohol level was allegedly low but they ignore this point.

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    1. This is actually a rat's-nest of statutes depending on the jurisdiction - as DUI is determined by the (in)famous blood alcohol level.

      This is often a moving target. Some years back, before one of my trips to Finland, the people hosting me asked if I had any plans to rent a car and drive while I was there (I didn't). They explained that the reason that they asked was because Finland (and Sweden) had just lowered the "DUI" limit by like 4x - low enough that even having a beer or a glass of wine with your dinner was enough to get you hit with a DUI if you got stopped.

      About the same time, some places (like Romania and Croatia) took the limit down to **zero.**

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  7. All of this social justice agains these companies is supercalifragilisticexpialidelicious. They are sowing what they reaped.

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  8. Jeep needs to pay royalties on the Renegade brand to all Trump supporters who don't wear a mask or socialist distance.

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  9. I couldn't agree with you on this subject more, Don. When reading about this story on other sites that still allow comments, I noticed what I thought were knee-jerk reactions complaining about more political correctness similar to the Washington Redskin issue.
    I believe that given the Jeep Super Bowl commercial and all the virtual signaling and wokeness it was invoking, this would be the perfect way Jeep could really prove to the world their "honest" selves all the way to the bank.

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  10. Why not rename them Jeep Warren and Jeep Grand Warren.

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  11. Nobody's going to learn about the Cherokee's history or culture. In a generation, nobody will even know they ever existed. Which will be especially rude for them since they will actually still exist. But every reference to their being will have been wiped from the attention of anybody not them.

    The Left and their wokeness, far more so than the frontiersmen of old, will be responsible for the extinction of the American Indians.

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  12. Lotta Winnebagos out there too, just sayin'...

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  13. Why not name the vehicles Fugawees? Then, you wouldn't need the added coat of a nav system in the vehicle either.

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  14. Avoid all union products. Don’t spend your money on orgs he’ll bent on your conservative demise!

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  15. In line with Manley's letter they should rename it the "Floyd" and come out with a commemorative BLM edition.

    Say the name: Ashli Babbitt!

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  16. Next up? Every US Army helicopter (all are named after Native tribes) will have to be re-named.

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  18. I'm 1/8 Cherokee, so Jeep can keep the name; I just want my reparations for the Trail of Tears. /sarc. My ancestors were not property, so they had no value to our country at the time, which meant their treatment had little to restrain any actions against them.

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