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Thursday, July 19, 2018

Trump survival kit for newspapers

Newspapers are struggling these days with Pulitzer-winning staffs facing layoffs. Journalists blame the Internet. I blame the newspapers. Most newspapers are out-of-touch with their readers, and refuse to do anything about it.

Let us go to the numbers. In 2016, 243 daily newspapers endorsed Hillary; 20 endorsed Donald John Trump. While she received a plurality of the vote -- 48% -- President Trump carried 30 states, the most by any candidate in 20 years.

20 newspapers endorsed him.

He carried 30 states.

That means in at least 10 states he carried, not one newspaper endorsed him.

West Virginia was one of the states without a Trump newspaper. He carried the state by a wider margin than any presidential candidate, breaking the record set by Lincoln in 1864 -- and Lincoln was the man who created the state.

The leading newspapers in America get it. The New York Times and Washington Post serve their readers well, feeding them a steady diet of anti-Trump junk food that keeps them satisfied. Trump drew only 4% of the vote in D.C. Why would the Post hire a pro-Trump columnist? Its readers hate him.

But newspapers in Alabama, Florida, Ohio, and Wisconsin are only kidding themselves if they think they are going to woo readers by running George Will's weekly road rages against the most conservative president since Ronald Reagan.

And what is the deal with editorials tut-tutting President Trump over the latest Fake Outrage out of Washington? After three years of this, even the slowest of readers catch on that the newspaper prefers style over substance.

If a newspaper failed to endorse President Trump and it wants to market itself as conservative, then the newspaper had better start praising his every accomplishment.

And he has many. He's rolled back regulations, cut taxes, ended the health insurance mandate, made peace with North Korea, toughened economic sanctions on Putin's Russia, and forced allies to start living up to their promises to NATO to devote 2% or more of their GDP to self-defense.

That is just off the top of my head.

Lambasting him for anything -- particularly his demeanor -- comes off as whining about losing the last election because that is what it is.

Newspapers that did not endorse President Trump have no credibility among conservatives. The editors may think they do. Heck, Bruce Jenner thinks he's a woman. But wishes do not alter DNA.

The fact is, newspapers do not offer readers anything they cannot get online -- better, cheaper, and quicker.

All newspapers had was their credibility. Only 20 conservative newspapers kept that in the last presidential election.

I wish the rest of the newspapers that wish to market themselves as conservative a lot of luck, but first they have to stop knocking the president. Hating President Trump is a drug on the market.

My suggestion is the Four Seasons approach -- outlined in the song "Working My Way Back to You."

They let it get away. Paying every day...

###

Please enjoy my books in paperback and on Kindle.

Trump the Press covers the nomination.

Trump the Establishment covers the election.

Fake News Follies of 2017 covers his first year as president.

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20 comments:

  1. Newspapers are an offshoot of the educational establishment which is an integral part of the institutions run by the ruling class. They aren't going to do any such thing even if it means going down with the ship. It is the same as the royalists in the French Revolution. They will emigrate rather than see a genuine government by the people. This is why every institution is shaking with fury over having someone like Trump in office. We don't need them, we know ot, and they are just now finding out.

    Where will they go and what will they do? A figurative guillotine is sitting out on the lawn of every government building. Since they have nothing else to do besides look look out their office windows, it is all they see.

    ReplyDelete
    Replies
    1. There is much truth in this.

      Delete
    2. Well said, Doc. That's an excellent point!

      Delete
  2. Great point about news organizations and credibility.

    I also noticed a point you made she received a plurality of the vote -- 48%

    Just like Willie, she really didn't win the popular vote, either. Just like Willie.

    Take away the 7 million votes cast for her and she didn't even do that.

    ReplyDelete
  3. All I care about is good information, whatever the topic. Concerning newspapers, once the sports pages are gone, I'll probably never buy another one.

    ReplyDelete
  4. Democrat Media is a charade. They promote Democrat propaganda & their own virtue, simultaneously. Democrats like that, but not normals.

    ReplyDelete
    Replies
    1. You may just have struck on some gold there in your use of the word 'normal'.

      Perhaps if Conservatives started referring to themselves as 'the normals' in society as opposed to 'Conservatives' ... and with no direct derogatory referals to the progressive left/Democrats etc. , we might be able to turn this around.
      Normal becomes a word of comparison and provides a subtle, (and mostly deserving) innuendo as to the mental capacities of the other faction.
      Nobody likes the stigma of conversely being thought abnormal.
      Its a form of marketing I guess and it could prove effective in quashing much of the Lefts' crazy rhetoric.

      SC

      Delete
  5. I see a number of left wingers trying to castrate the news because they think it's all written by neocons.

    Sometimes they they call it the "conservative media".

    I find that funny.

    ReplyDelete
  6. Minor, minor detail. I believe "Hating President Trump is a drug on the market" should be "Hating President Trump is a drag on the market."

    Although drug works on some Progressive levels...

    ReplyDelete
    Replies
    1. drug is the right word for Don's article, as in ... the journalists are addicted to hating Trump, they suffer from TDS.

      But drag on the market is certainly the market response to such TDS addicted writing.

      Delete
    2. Tom, it isn't TDS, it is Trump Administration Rejection Derangement Syndrome, or TARDS for short.
      If President Trump runs and wins in 2020, we will be forced to change the name to Re-Elected Trump Administration Rejection Derangement Syndrome iykwimaityd.

      Delete
  7. If you want to read about what happened yesterday, buy a newspaper. If you want to find out what is happening right now, go online.

    ReplyDelete
    Replies
    1. I'd say it's more like "if you want to read about what [someone wants you to think] happened yesterday..." since the "reporting" in newspapers lacks any resemblance to the actual truth; otherwise, good point!

      Delete
  8. Imagine the DT's they would have switching to the truth!

    I think Donald prefers them as they are. It's more fun for him!

    Love the bomb he dropped on them after all their crap about Helsinki - considering a 2nd meeting with Putin.

    He loves watching them get their panties in a bunch.

    ReplyDelete
  9. Newspapers are not a necessity good. The vast majority of Americans can go about their daily lives without subscribing or reading a newspaper. To attract an audience they need to survive, newspapers are choosing to appeal to narrow segments of their potential readership. That is a losing strategy. It's tantamount to suicide. For immediacy, people can get their news from TV. For more in-depth news, analysis, and opinion, there's the Internet. Most crucially for newspapers, the Internet has infinitely more market segmentation than any local or national newspaper could ever devise. If newspapers think "narrow-newscasting" is their salvation, they are dead wrong; when it comes to that, the Internet has them beat by a mile. The Internet does depend on news services for content, that's one of its current weaknesses. But that can change quickly as more independent content providers arise to fill the gaps left as news services vanish from the scene. To survive, newspapers have to find a way to make themselves indispensable to the public. So far, everything they have been doing does the opposite. Dead.Men.Walking.

    ReplyDelete
  10. Print media has been failing for decades. They fail to support their local readers most of the time and the readers feel they do not need to waste their money of ideological stupidity.
    Anything important or needed can be found on any number of websites without cost for the most part and usually far more honest analyisis of the situation in question.

    ReplyDelete
    Replies
    1. When I was a kid and lived on a farm in a very rural area, my parents received a morning and an afternoon newspaper. In high school, I found a way to go to the library and read the New York Times almost everyday. I also read Time, Newsweek and Life.
      One of the newspapers had a great lineup opinion from Drew Pearson to Westbrook Pegler.
      I recently returned and the morning paper is a piece of left-wing trash published three times a week.The other is local advertising.
      I haven't read the Times or the magazine's in 20 years and hope they all go broke.On contrary note, I understand that the three major newspapers in Alabama(Huntsville,Birmingham and Mobile) were instrumental in promoting Jones over Judge Moore in the Senate race.

      Delete
    2. When I was a kid and lived on a farm in a very rural area, my parents received a morning and an afternoon newspaper. In high school, I found a way to go to the library and read the New York Times almost everyday. I also read Time, Newsweek and Life.
      One of the newspapers had a great lineup opinion from Drew Pearson to Westbrook Pegler.
      I recently returned and the morning paper is a piece of left-wing trash published three times a week.The other is local advertising.
      I haven't read the Times or the magazine's in 20 years and hope they all go broke.On contrary note, I understand that the three major newspapers in Alabama(Huntsville,Birmingham and Mobile) were instrumental in promoting Jones over Judge Moore in the Senate race.

      Delete
  11. In Europe, it seems as if the bias to conservative and liberal is proudly acknowledged. Here they live the lie. Plus, the big chain papers (Gannett, etc.) use National staffs for lots of stories and smaller local staff for the local news and sports. The biases come from central locations.

    ReplyDelete
  12. A friend of mine made the excellent point that the dominant trait of newspaper workers is ignorance. they really do not know anything. Read any newspaper article about a subject you know about, and you will see what I mean.

    They could educate themselves not to be ignorant, or they could just default to bias to cover ignorance. they have chosen the latter course of action to their detriment.

    ReplyDelete