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Saturday, March 03, 2018

13 tickets cost Delta Airlines $50 million

Delta Airlines officials are reeling from public reaction to their virtue signalling when they ended discounts for National Rifle Association members.

The airline decided to blame the NRA for a massacre in Florida. This publicity stunt backfired as not only did NRA members boycott the airline, but legislators in Georgia scotched a $50 million tax exemption for the airline.

Delta officials told the Atlanta Journal-Constitution that it sold only 13 tickets with the NRA discount.

So it ended a discount that only 13 people ever used, but managed to tick off 5 million NRA members and even more people sympathetic to the NRA.

"Our people and our customers have a wide range of views on how to increase safety in our schools and public places, and we are not taking sides. Our objective in removing any implied affiliation with the NRA was to remove Delta from this debate," Delta CEO Ed Bastian told the newspaper.

Well, that was an objective missed. By a mile.

In an internal memo, Bastian said "our values are not for sale," which contradicts with his statement about neutrality.

"While Delta’s intent was to remain neutral, some elected officials in Georgia tied our decision to a pending jet fuel tax exemption, threatening to eliminate it unless we reversed course. Our decision was not made for economic gain and our values are not for sale. We are in the process of a review to end group discounts for any group of a politically divisive nature," the memo said.

A CEO's loyalty is to shareholders. That is whom he serves. Bastian just cost his shareholders $50 million by blaming the NRA for the Parkland massacre.

If that was not his intent, he's clumsy. If it was, he's stupid. At any rate, Delta pays him $12.5 million to end a discount that 13 people used -- and it just cost the airline $50 million or $4 million a year.


The media chose to go to war with Donald John Trump in 2017 rather than accept him as president.

The media chose poorly.

From Leslie Eastman's review at Legal Insurrection:
Surber, a recovering journalist with over 30 years of experience, has been cataloging the #FakeNews that has been regularly offered as serious analysis of President Donald Trump’s actions, policies, and opinions. He has brought his enormous collection together in the longest, most serious book he has yet written: Fake News Follies of 2017.
Fake News Follies of 2017 is available on Kindle and in paperback.

Autographed copies are available. Email me at for details. I am including a "director's cut." I will give you the original Chapter 1 that I cut because while the chapter was amusing, it really had nothing to do with the Fake News Follies of 2017.


  1. I have never bothered to even look at the NRA discounts w my membership. But these sniveling, weak kneed corporations have made me aware of them blaming the NRA for the acts of a criminal. Very good to know when I need to buy things.

  2. I love the smell of schaudenfreude in the morning.

  3. Some reporters have tried to spin the story that Delta doesn't "need" the $50 million (per year) tax break. Just crumbs to them?


  4. My family has flown a ton on Delta. I remember back when it was a tiny miserable regional airline with a reputation little better than Allegheny. Cigarette burns in the seats.

    We have a Delta credit card.

    Going to get rid of it. Flying Southwest tomorrow.

  5. The NYT said a few month ago that the new conscience
    for the nation will be the corporations. Apparently no one cares about newspaper editorial boards any more, so they
    are the only ones left to guide us rubes wandering in the tangled moral forests of the 21ast century.
    But wait: Amazon is a corporation. Its owner owns the WaPo. Comcast is a corporation. It owns NBC and CNN. Disney is a corporation. It owns ABC and ESPN. Viacom is a corporation. It owns CBS. Elon Musk owns Tesla, some thirty something owns Facebook, Google is owned by two mega billionaires, Apple is worth near a trillion dollars and is run by a very smart gay guy.
    Yes, let's all listen to the new saints, the new philosophers of right and wrong.
    Yet they have one thing in common: They all endorsed the most openly corrupt politician in US history in 2016, and all for utterly selfish reasons. I don't feel the need to listen to them.
    Personally I like Delta, As an airline for me and my needs it is the best. Too bad they have a real fool for a CEO

    1. Like Feuerbach's turning Hegel on his head the left has been quietly doing the same to capitalism and the relationship of the corporation to community and culture. The leftist march through the institutions is nearing its apogee, and interestingly enough, it is a projection of fascist corporatism onto free markets.

      I've been complaining about this for some time with regards to health care. The only reason the NYT would say something like that is because they know that the big corporations are all left wing now. They are.

      I repeat: look up the largest employer in your state. It will either be a university, or a university health care system. These are private corporations. And who are the offspring of these giant corporations? CEO's and people who run HR departments. The managerial state apparatchiks.

      Libertarians told us we had nothing to fear from letting corporations get big. Things will get cheaper, life easier. They will acts as buffers against goovernment intrusion into our lives because their rights are at risk, too.

      That last one is a real looloo. Turns out they don't share any concerns in common with us and will happily turn us over.

      We are basically serfs with voting rights now. We need to make use of what we have left and elect politicians who will start to shrink these giants and split them up.

      Because if we don't that one last thing we have will be irrelevant.

    2. I agree with this. In one of his promos for young entrepreneurs Theil says the best business model is a monopoly. He implies in fact he won't invest in any new business that doesn't have this reality built in. The larger these corporation get the more they are interested in monopoly, something more easily obtained with government assistance. HC was the passive door some hoped to open to such power.

    3. The history of corporations must be kept I mind when thinking about how policy should be developed in relation to them. In medieval times churches, monastic orders and guilds were the largest, and Coke at one time was of a mind to ban corporations entirely until he realized that cities and towns were corporations as well.

      Justice is represented using a scale with good reason. Striving toward her requires a balancing of things and the dimensions we have to consider in achieving this balance is best done from as many angles as we can imagine.

    4. That was a lot of words to say your still going to fly Delta.

    5. "Coke". tpd? Lost me there.

    6. No plans to fly Delta. You must be a lib. Projecting again.

      Sam L: Sir Edward Coke. English barrister.

  6. The more Bastian spins, the deeper into his throat his foot goes. Now I read where Delta is going to end all association discounts. Too late to put the toothpaste back in the tube.

  7. By their misguided virtue signaling Delta intended to increase their customer base. Looks like they accomplished just the opposite. Ofttimes silence is the best policy.

    1. As Insty sez, "Go woke, go broke." - GOC

  8. That is funny because Delta acted in a politically decisive nature thus contradicting their stated values.

  9. One of these is not like the other:
    1) If an illegal Mexican murders, is your first action to deport legal Mexicans?

    2) If a drunk driver murders, is your first action to take away cars from sober drivers?

    3) If a mental case murders, is your first action to take away guns from the law abiding and responsible gun owners?

    Too many of these corporations have hired SJWs to staff their HR departments. There is mandatory training sessions, heavily promoted "volunteer" events, corp donations to targeted charities, and the list goes on.
    It's time for corporations to dump the commissars in their HR departments and start being profit-oriented again. ("Get woke, go broke")

  10. "virtue signaling" is exactly right. Delta was going all SJW on us. Oh now they see that this was idiotic. "Oh we didn't mean it." Sure you didn't. Too late pal.

  11. Will the shareholders make the CEO accountable by demanding his resignation?

    Shareholders are comprised of 'little people' and as such still hold some power.

    The trick is to put forth the necessary effort to exercise that power.


  12. Scratch Atlanta from Amazon's list of possible new HQ locations................

  13. "Liberalism" is a FAILED 'ideology'!No matter from what direction one looks at "Liberalism" one cannot see any 'progress' FROM the 'idiotology' of "Liberalism"....... Delta Airline's leadership is a good example of "Liberalism". It just doesn't work.......

  14. Actually don't want Delta or the filmmakers. Atlanta is a hotbed of liberal wackos.

  15. I'm waiting for Delta to advertise - LOUD AND PROUD! - that they don't allow their pilots to arm themselves and that they don't have armed marshals on their planes. You know? To really stick it to those meanies who support the NRA.

  16. Blaming the NRA for school shootings is as unhinged as blaming the AAA for school bus accidents.