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Thursday, June 01, 2017

Kellogg's dumps Breitbart, consumers dump Kellogg's

The story at Breitbart was very restrained. In fact, the story barely mentioned how Kellogg's tried to hurt Breitbart six months ago. Its headline read:
Kellogg’s Laying Off More Than 400 in Texas
But surely there should be some bittersweet satisfaction.

I say bittersweet because 400 innocent bystanders lost their jobs.

And they lost their jobs because their chief executive officer John A. Bryant is a sniveling social justice warrior who caved to liberal pressure groups who wouldn't eat his cereal if he offered it for free.

From Breitbart on November 30:
Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant because its 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the ubiquitous food manufacturer.
The decision by Kellogg’s, which makes Pringles, Eggo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers whose values propelled Donald Trump into the White House.
Target is having its woes as well -- mainly because it lets men in its girls bathrooms.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on We are working to remove ads from that site.”
Apparently consumers decided to align their cereal purchases with their values.

From Breitbart on April 2:
Kellogg’s Brand Falls from 60 to 84th Place with Consumers in 4 Years
According to calculations by Brand Finance’s Brand Directory, Kellogg has been steadily falling at least since 2014. According to the group’s ratings, the cereal giant figured in as the 60th most valued company in 2014. But over each of the ensuing years, that assessment has dropped.
John A. Bryant became CEO on July 1, 2014.

Now come the layoffs.

From Breitbart:
In this latest round of layoffs, 421 employees will lose their jobs in two Texas distribution centers–201 in Fort Worth and 220 in Houston. Part of a larger ongoing cost-cutting measure, the cereal manufacturer told the Texas Workforce Commission it plans to cut most of the affected staff between July 29 and August 17, according to The Dallas Morning News.
In February, the beleaguered Kellogg Company announced it intended to axe around 1,100 jobs from payroll nationwide, shutting down 39 distribution centers by 2018 following a $53 million fourth-quarter loss in 2016. They said this was mainly due to a drop in their snack sales and unrelated to the company’s politically-driven decision to pull ads from Breitbart News in late December. Previously, the Kellogg Company said Breitbart News’ conservative readership was not “aligned with our values as a company.” This resulted in a boycott and intense online backlash against the cereal company.
According to Kellogg’s, consumer shopping patterns and behaviors have changed significantly in the past few years, impacting their snack business model. To stay afloat, the struggling company decided to retool their snack business model, switching from shipping those products directly to their U.S. retailers and instead to their retailers’ warehouses, reducing costs and offsetting dipping brand popularity. The company says the Pringles line and much of Kellogg’s North America sales already uses the warehouse model.
Let me just throw this out there: How about making Tony the Tiger trans, or whatever else is "in" this week?

Or better yet, advertise on Breitbart, Sean Hannity, and other conservative radio and TV shows.

On November 8, 2016, the American people said, "Trump the Establishment!"

Now read the book that explains how and why the press missed this historic election.

It is available on Kindle, and in paperback.

And then read the original, "Trump the Press," which chronicled and mocked how the media missed Trump's nomination.

It is available on Kindle, and in paperback

Autographed copies of both books are available by writing me at

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  1. Bwahahahaha!!!!!

  2. Apparently the man who started the company in the first place was a bit of a nutcase.

  3. Smooth move, telling half your customers you don't want their business. Guess they've cast their lot with the Froot Loops...

  4. Tonie the Transvestite Tiger??? Flakes!

    Kelloggs needs to hurry up and dump John A. Bryant. This Socialist Just-A-Whore has caused too many good people to lose jobs.
    Aaaannnnddd I miss my Pop-Tarts.

  5. Brick and mortar stores like Target really can't afford to lose ANYBODY as a customer. They are doomed anyway, but there is no sense in adding suicide to stupidity.

  6. Corn Flakes, my favorite cereal, has not made an appearance in our house since they announced that Breitbart was outside of their "approved" advertising venues. Does Kelloggs think that their consumers are urban? Really? All those millenium never-cooking-going-out-to-eaters really don't buy a lot of things outside of Whole Foods. Families and the middle class buy cereal. The Breitbart center of the country.

    They didn't kick out half their customers; they affronted most of their customers. Meanwhile Corn Chex is good.
    ~Carolina Kat

  7. 30+ CEOs of major/minor US corporations are demanding we stay in the unratified, hence non-binding, Paris Climate Treaty.

    Have they all gone stark raving mad?

    Luckily, we are not an oligarchy even though it appears that way in many instances.

  8. Kellog's values ought to include making the most money it can for the company and its shareholders. That's JOB # 1. Stupid is as stupid does...

    1. Most companies long ago lost sight of their shareholders, just before they lost sight of their customers.

  9. Lol about your rebranding suggestion - Antonio el Tigre or Antoinette the Cross Dressing Tiger

  10. My favorite cereal: Special K.

    Haven't had it in months since Breitbart reported what was going on.

    Switched to Cheerios - General Mills. Kellog's can go to hell.

  11. Fiber 1 from General Mills. Thanks Kellogg's, I found a better product.

  12. What do you get after you pour milk on cereal? Gruel. Socialist gruel. The stuff that's made for lazy mothers to keep their kids in line. I stopped eating it a long time ago. Give me a half pound of bacon or sausage, two or three eggs, pancakes, biscuits, or grits, and a big pot of hot, black coffee. That's breakfast! - Elric

  13. We eat oatmeal or grits. I can't remember the last time a box of cereal was purchased for this house. Our kids must have been little so about thirty years ago. Processed to death grains are not "clean" according to the lefty food gurus so Kellogg's own coreligionists did them in.

  14. Like poor old maiden Aunt Esmeralda, Kelloggs can't get any holders for their share.

  15. I special order a frosted flakes version, and then I get an organic version if Pop Tarts. My family is very done with Kellogs.

  16. Shareholders should sue CEOs for shirking their fiduciary duty to them when they pull stuff like this.