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Sunday, May 08, 2016

Trump unleashes $2 billion media campaign against Hillary

The Baghdad Bobs at Red State wet themselves and posted this headline: "The Democrats’ scheduled $20 million blitz against Donald Trump. In JUNE."

Big deal. Trump just unleashed a $2 billion campaign against Hillary. It won't cost him a dime.

A similar deal smoked his 16 Republican rivals.


By earning media by creating news, Trump draws the spotlight and hogs it from everyone else. She will buy ads. He will win news cycles.

In March, the New York Times published a story that said his earned media was worth $1.898 billion.

Clinton's was worth $746 million.

Trump is her master when it comes to self-promotion. In fact, she is just an afterthought in this election.

Consider this NBC story on Saturday:
EUGENE, Ore. — An unrestrained Donald Trump called Hillary Clinton an "unbelievably nasty, mean enabler" who "destroyed" the lives of her husband's mistresses during a rally in Oregon on Friday night.
The comments, made during an evening rally in Eugene, Ore., marked the sharpest tone he's taken against the Democratic front runner since becoming his party's presumptive nominee, and the first time he's been so direct in referencing Bill Clinton's affairs in months.
"She's been the total enabler. She would go after these women and destroy their lives," Trump said. "She was an unbelievably nasty, mean enabler, and what she did to a lot of those women is disgraceful."
His comments came as part of a defense against recent attacks from Democrats focused on his controversial comments and stances on women's issues. Trump told the crowd "nobody respects women more than me," but in contrast, "nobody in this country, and maybe in the history of the country politically, was worse than Bill Clinton with women."
"Have you ever read what Hillary Clinton did to the women that Bill Clinton had affairs with? And they're going after me with women?" he added, incredulously, without citing any specific examples or sources.
While it was his most caustic attack against the presumptive Democratic nominee on Friday night, it was by no means the only line of attack he opened against Clinton. He charged that she would be "sleeping" when national security crises hit at odd hours, tied her to NAFTA, and called her a "tool of Wall Street." He also said he was the "last person she wants to run against…because my attitude is, I don't care."
Folks, he is just warming up.

Bu-bu-but the experts all say the polls show he is cooked.

I say, that's nice. Remember when the experts assured you a month ago after Wisconsin that he would not get 1,100 delegates let alone the 1,237 he needed?

Who said 1,378?

That's right. Your humble host.

Oh, and speaking of $20 million, Politico reported this in February: "Trump faces wave of big-money attacks. A Marco Rubio-focused group raises $20 million in the last week, as the candidate zeroes in on Trump."

But we shall see if the plan works out differently in the general election works. Meanwhile, my book on Trump's nomination comes out next month. I began writing it in January after putting it off for two months. The copy editor should get it sometime next week. I am putting the final flourishes on, and a few times while I edited, I cracked me up.


  1. They also said he wouldn't win a primary. That he'd fade by (last) September.

    He's rewriting the books.

    And they're going to have to ask Heidi Cruz if she can put in a good word at Goldman Sachs if The Donald is spending 2B.

  2. "Trump is her master when it comes to self-promotion."

    He has been in the business of selling, marketing, and promoting Trump for over thirty years. I have been saying that for months.

    He is an expert in this field. He is a Yoda.

    - Mikey NTH

  3. @Mikey NTH: "Use the Force, Donald."

  4. From the WSJ:

    May 4, 2016 10:18 p.m. ET

    Facing a prospective tab of more than $1 billion to finance a general-election run for the White House, Donald Trump reversed course Wednesday and said he would actively raise money to ensure his campaign has the resources to compete with Hillary Clinton’s fundraising juggernaut.

    His campaign also is beginning to work with the Republican National Committee to set up a joint fundraising committee . . .

    So far Trump has not financed a single dime of his campaign and likely made money by overcharging the campaign for use of his airplane, properties and luxurious spending habits. Trump loaned $36 million to the Trump for President campaign but will get all his money back and profits from the Federal Election Committee.

    It is interesting that the "outsider" is now joining with the establishment crowd - perhaps he was never really an outsider after all.

    1. Well, sure...

      I've always been skeptical of the concept of the "billionaire outsider" too, but...

      Look at it this way. When Sparky Anderson managed the National League's Cincinnati Reds, he was a vehement critic of the American League's designated hitter rule.

      Later, when he managed the American League Detroit Tigers, he regularly used the designated hitter in his lineup while remaining critical of the rule that allowed him to do so.

      Was that being hypocritical? Or untrue to his principles?

      No, of course not. To have refused to allow a designated hitter to bat in place of a weak-hitting pitcher while his opponent was taking advantage of that rule would have been to cede to his opponent a tremendous strategic advantage in the name of principle.

      Baseball managers are paid to win games, not to defend principles.

      Trump's conduct here pretty much amounts to the same thing. He is in this to win, after all.

  5. Now that The Donald has become the "presumptuous" GOP nominee he can focus on one Hillary - and that will be her undoing. They used to burn witches. Light the afterburners! - Elric