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Saturday, May 09, 2015

Internet killed the video star

From the Los Angeles Times: "TV networks 'on the defensive' as online video outlets take market share."

Tell Blockbuster Video how challenging the Internet works.

From the Los Angeles Times:
Ad buying agency Magna Global projects that the broadcast and cable networks will take in $20 billion in upfront sales, a 7% decline from last year. Younger viewers going online for their video entertainment would have a lot to do with such a drop.
Digital video ad revenue hit $6 billion in 2014 and is projected to rise to $7.7 billion this year, according to the research firm EMarketer.
The exodus of young viewers from TV to online is showing up in the data from audience measurement service Nielsen. Viewers ages 18 to 34 — a highly desirable group for advertisers to reach as they are still forming buying habits — make up 25.5% of the TV viewing audience, down from 30.5% four years ago, according to a study by ad buying firm Horizon Media.
Many of those viewers are spending more time on sites such as YouTube, which now claims it reaches more viewers in the 18-to-49 age group on mobile devices alone than any single cable network.
I use my TV very little, catching "Modern Family" occasionally and "Robot Chicken" when I remember it is on. I want entertainment, I play a video game.

This generation wait for a TV show? You got to be kidding. 1965 was like, 50 years ago. Get real. Cable TV and network TV are going to have to reinvent themselves. Again.