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Thursday, July 06, 2017

CNN's Zucker doesn't know his Dumpster's on fire.

CNN is a Dumpster on fire, but its boss is clueless.

Jeff Zucker’s background is broadcast TV, a world of sitcoms, dramas, and reality shows.

He fails to realize that what he saw as small mistakes – the Russian dossier story, the false preview of Comey’s testimony, and the retracted story about Scaramucci being investigated – were major problems. None of CNN’s competitors on TV had even one Fake News scandal that large. CNN had three.

CNN's problems are not with Trump’s supporters, who would still back Trump even if all three Fake News stories were true. No, CNN is losing the anti-Trump crowd. They see the mistakes as helping Trump, which they are.

But Zucker blunders forward.

“My job is to remind everyone that they need to stay focused doing their job. He’s trying to bully us, and we’re not going to let him intimidate us. You can’t lose your confidence and let that change the way you conduct yourselves,” Zucker told the New York Times on July 5 even as CNN’s credibility collapses all around him.

The Times story – “The Network Against the Leader of the Free World” – hints at the problems Zucker faced at Time-Warner, which AT&T is acquiring for, oh, $85 billion. New management might not like the tidal waves CNN is churning.

“Mr. Zucker, who was ousted as chief executive of NBCUniversal after that company merged with Comcast, declined to comment on the pending deal, except to say that the merger had not affected his journalistic or management choices. ‘It’s not something I think about,’ he said, adding that he had not discussed the proposed acquisition by AT&T with Jeffrey Bewkes, the chief executive of Time Warner,” Michael M. Grynbaum of the Times reported today.

CNN’s loss of credibility does not bother Zucker.

“Mr. Zucker noted that CNN’s total viewership among adults 25 to 54, a key advertising demographic, was the highest in the network’s history. And he said the network was on track to clear more than $1 billion in profit this year,” Grynbaum wrote.

But Fox News and MSNBC are well ahead of CNN as Trump – not Zucker’s mastery – brought viewers to cable news. For once, the quality of the cable news channels matches the ratings.

Caution: Readers occasionally may laugh out loud at the media as they read this account of Trump's nomination.

It is available on Kindle, and in paperback.

Caution: Readers occasionally may laugh out loud at the media as they read this account of Trump's election.

It is available on Kindle, and in paperback.

Autographed copies of both books are available by writing me at

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  1. Zuck's locked up ion his own head. I'm guessing he's never getting out.

  2. The dumbest dogface in history is one up on CNN.

    He knows you don't light farts in a munitions dump.

  3. You should've put the CNN logo on the dumpster. When CNN threatens to dox you lawyer up and file a lawsuit for mega millions. They'll pay you off to keep it out of court once you and your lawyer point out to them how much fun you're going to have in the discovery process. Reading all those documents they'll have to give you that pertain to the case and if they've "magically disappeared" they'll have to explain to the court where they went.

  4. Their problem is they got confused about what business they are in. They think they are in the advocacy & argumenting business while everybody else thinks they are in the news business.

    Like this exchange: Ostensibly, their job to find the news and report it. Instead, they are debating and arguing with the "other side".

  5. He doesn't give a rip as his golden parachute must be yuuuuuge.

  6. Their dumpster is on fire, they're garbage, and they stink. They no longer have just zero credibility, they have negative credibility and it keeps on sinking, and stinking.

    1. The physics of “negative credibility” act a lot like a negative coefficient of friction: the slide starts slow, but if unimpeded quickly accelerates, until the unpleasant stop at the end.

      – mfm

  7. Mr Schlongvester has set his Norton sight accurately on target. The accumulation of enormous personal wealth has made the media masters largely unworried about truth in the abstract or concrete. They feel neither pain nor anxiety about the value of their media holdings. Zucker may leave but whether his replacement will be righteous is no concern to them.

  8. I am thoroughly convinced that Jeff Zucker cut his teeth on the Ernest Go To movies in the mid 80's. As this makes sense with his current Go To network.

  9. “Mr. Zucker noted that CNN’s total viewership among adults 25 to 54, a key advertising demographic, was the highest in the network’s history."

    LOL, I'll bet you could sell a lot of tickets to watch the Titanic sink, too! Of course young people are tuning in, how often do you get to see a real-life disaster movie unfold before your eyes?

    Jeff Zucker watched The Towering Inferno & said, "hold my beer."

  10. CNN's credibility problems go way back during the Saddam Hussein: In order to continue to have access to Saddam they lied in their reporting abut the Oil-For-Food program.
    Their history is filled with conflict of interest reporting and/or outright lying to their readers or viewers.