Its vice president of sales blamed too much diversity. There's now a female Spider-Man, and a black-Hispanic one. And Ms. Marvel got promoted to Captain Marvel. A teenage Pakistani American girl from Jersey City, New Jersey, took over as Ms. Marvel.
How transphobic. Peter Parker should have got that last job.
Not that I care, really.
I had a brief affection for comic books -- strictly D.C. -- that ended a half-century ago when we moved to Lakewood, Ohio, and I discovered girls.
But I am amused by the attempt and failure to make the array of Marvel characters diverse in order to push the political agenda of Hillary supporter Bob Iger, chief executive officer of Disney.
A trade publication, ICv2, reported last week:
According to David Gabriel, Marvel's Senior Vice President of Sales, Print & Marketing, a sales downturn at the publisher that accompanied a "big shift in the entire industry" beginning in October 2016 came as a result of many factors, including, according to the executive, the market "turning up their noses" at any title not featuring a "core Marvel character."
Suggesting the answer to the question of why people's tastes suddenly changed was better answered by Direct Market retailers, Gabriel told ICv2 that "What we heard was that people didn't want any more diversity. They didn't want female characters out there. That's what we heard, whether we believe that or not. I don't know that that's really true, but that's what we saw in sales."Well, the squid hit the pan on that one, and the publication scrubbed the story from the Internet.
Take two from ICv2:
ICv2: You made the comment yesterday that in October, everything changed. Can you clarify what you meant by that?
David Gabriel: There was just a big shift in the entire industry, and there were a lot of factors behind that. I think everybody had a modicum of blame publisher-wise. I think the economy had a little bit to blame. By economy, I'm talking about what was going on in the outside world which led to people not necessarily wanting to spend money in that October-November time frame.
I do know that, with all the returns that were coming to Diamond, there was a lot of unease in the market. There was money that was missing from the market because of those returns. There was a lot of work that retailers were doing to get all of those returns back.
Because of that, there was anger. There was anger because of economic reasons. There was anger because of story reasons for all of us.
It was the economy.There was probably a little too much product going out at that time. We all got a good kick in the ass over that. What I had said was, after looking at everything that was going on, we knew that we had to make some changes and we couldn't do anything the next month. We had to wait six months before things could start taking place. That's sort of what we're getting to now. I hope that clears it up.
Sure it was.
You are a kid with a dime and two pennies in your pocket (or whatever these books cost now) and you are looking for something to read to break up the monotony of school and home. Suddenly you are reading about Spider-Man except he is a she, or his color has changed, or he's from Pakistan -- no wait, that's Ms. Marvel -- no Ms. Marvel is Captain Marvel. Or Captain America. Or the Mighty Thor (he is a she now, too).
Girls get all these role models, and all the encouragement. When was the last time some celebrity encouraged a boy to take STEM courses -- or even to go to college.
Every year we hear about Girl Scout cookies. Every city seems to have a girl who sells 5,000 boxes and gets a write-up in the local paper and two minutes on every station's newscast.
Does anyone even know what Boy Scouts sell to help pay their bills?
No, they are just a bunch of homophobes, right?
They sell this.
Girls are 50 percent more likely to go to college than boys are (60% of college students are female).
Boys are nine times as likely to go to prison (90 percent of prison inmates are male).
Marvel alienated its core audience. Virtue signaling does not pay the bills.
"Trump the Establishment" is now on Kindle.
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This is the sequel to "Trump the Press," which covered the nomination. The original -- "Trump the Press" -- is available on Kindle, or in paperback on Amazon.
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