That is how much money Bush and Trump's other Republican opponents in their futile attempt to stop Donald Trump.
Now Axios has looked at how it worked in the general election. The work is impressive.
Clinton raised and spent twice as much money both directly and in Citizens United-style PACs. So much for the mantra of "corporations aren't people."“Dems created a machine designed to market one product – Obama. We designed a system that can market any candidate.” https://t.co/DPhoHrGEAc— Frank Luntz (@FrankLuntz) March 21, 2017
Just as Bush and company wasted a summer fund-raising while Trump hit the hustings, Clinton was light on campaigning. However, it did not hurt her as much because the public knew them both.
Except for one slight problem. On September 9, while raising money, Clinton said:
We are living in a volatile political environment. You know, to just be grossly generalistic, you could put half of Trump's supporters into what I call the basket of deplorables. Right? The racist, sexist, homophobic, xenophobic, Islamaphobic -- you name it.How clever. Such is the downside of speaking to big donors who demand you tell them something that sounds insider-ish. When such words become public, those words care more credence.
But that was just a gaffe, and gaffes happen. It does not explain her monumental loss to an underfunded cad who had no political campaign experience and barely a campaign staff.
Sara Fischer and Kim Hart of Axios do explain this.
They asked insiders where the money was spent. The difference between throwing money at a problem and spending money with care showed, particularly in targeting voters.
Gary Coby, who led the Trump Campaign's advertising team alongside Brad Parscale, said that each day, the campaign tested 40,000-50,000 automated ad combinations on Facebook for $200,000-$300,000. From there, they found which messaging attracted audiences whose voter files weren't pegged as being likely to vote for Trump. Experimenting that quickly allowed them to build up enough historical data to very quickly identify trends of which ads worked and which didn't. Coby told Axios that campaign staff got so good at predicting effectiveness of certain messaging, that they could see what worked after only spending $20-$50 on a particular ad.
The Clinton campaign took a more strategic approach, focusing on fewer, more targeted messages, that were more likely to appeal to certain voters and refining them through surveys on video ads across the web. The campaign used technology that was able to measure specifically how messages resonated within different voter files, and drill into subgroups to identify areas for future message optimization. The technology even included ways to measure how external events affected responder bias.The most telling comment cane from a former Clinton party official:
The Clinton campaign was run like a management consulting firm. The Trump campaign was run like a family business.President Trump has run his company like a family business for 45 years.
The Trump Organization now is worth $10 billion.
Oh if we could run the federal government that way.
"Trump the Establishment" is now on Kindle.
"Trump the Establishment" is also available in paperback.
This is the sequel to "Trump the Press," which covered the nomination. The original -- "Trump the Press" -- is available on Kindle, or in paperback on Amazon.
Autographed copies are available by writing me at DonSurber@GMail.com
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