But when it comes to branding and handling the media, none is better than Donald Trump.
Which brings us to microwave cameras.
But it may be brilliant.
She gave an interview to Rich Kelly of the Bergen Record, which was published on Sunday:
“What I can say is there are many ways to surveil each other,” Conway said as the Trump presidency marked its 50th day in office during the weekend. “You can surveil someone through their phones, certainly through their television sets — any number of ways.”
Conway went on to say that the monitoring could be done with “microwaves that turn into cameras,” adding: “We know this is a fact of modern life.”Now we know that is not true, and Stephen Colbert used it in a clever parody on his show on Monday night. Fair enough.
That gave the Fake News media something to guffaw about -- even as they become dark and suicidal as it sinks in that President Trump really is the president for the next four -- likely eight -- years.
And maybe she gaffed.
But remember Salena Zito's Razor:
The press takes him literally, but not seriously; his supporters take him seriously, but not literally.Trump has taught Kellyanne the Art of the Squeal. He makes a faux pas, the press pounces, and that only serves to underline his point.
In this case, her point is that surveillance is easy and ubiquitous. We now live in a world where your Samsung television is watching you.
Now then, nothing in this life is free. This play does not expand your brand per se. Witness Colbert's use of it to solidify his standing as the go-to late-night host for mocking Trump. But the Gaffe Gambit serves to strengthen support among your supporters.
Trump may never top 50% in favorability, but his floor is 40% and they are very strong supporters.
I predict Kellyanne will when all this is over will say that she learned more from Donald Trump than anyone in her life. Maybe outside her Mom.
That's because Kellyanne is learning.
When you are a Democrat, you can ignore the press because ultimately, the press will have your back.
Trump is teaching Republicans how to use the press. It is fascinating, and very entertaining to watch.
"Trump the Establishment" is now on Kindle.
"Trump the Establishment" is also available in paperback.
This is the sequel to "Trump the Press," which covered the nomination. The original -- "Trump the Press" -- is available on Kindle, or in paperback on Amazon.
Autographed copies are available by writing me at DonSurber@GMail.com
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