Powers of persuasion have nothing to do with this.
Adams calls Trump the Master Persuader, but that is only who Trump plays on TV.
Trump is a CEO.
Adams gets this because he has been around corporate executives most of his adult life.
Journalists don't because they hang out with politicians. They judge Trump as a politician, when in fact, he is a CEO.
That's like judging baseball players on how many touchdowns they scored and tackles they made.
Consider Paul Waugh, Executive Editor of Huffington Post UK who mocked a Trump speech.
Trump: "The thing I do best is build…we’ve got to fix things." He's freewheeling so much I guess speechwriters just offer bullet points— Paul Waugh (@paulwaugh) January 26, 2017
By contrast, Barack Obama was supposed to be this great orator.Yes. That's how CEOs do it. He did a top TV show for 14 seasons without a script. Best extemporaneous speaker in America today https://t.co/RxAOXyyWAs— DeplorableDonSurber (@donsurber) January 26, 2017
But when the teleprompter malfunctioned on October 18, Obama said:
“That is both irresponsible — and by the way, doesn’t really show the kind of leadership and toughness you want out of a president. You start whining before the game's even over — if, if, if, if, if, if whenever things are going badly for you and you lose, you start blaming somebody else?”On June 1, he also had a teleprompter problem he could not handle:
If we turn against each other based on division of race or religion. If-if-if-if-if-if-if-if-if-if-if we fall for, you know, a bunch of okie-doke, just because, you know it-it-it. You know, it-it-it-it-it-it sounds funny or the tweets are provocative."But journalists glossed over that because they worship Obama. He's the perfect politician. David Brook said he looked at the crease of Obama's pant (singular) in 2005 and knew he would make a great president -- if-if-if-if-if-if-if-if-if-if.
President Trump can think on his feet because he has been doing so most of his life.
Trump is outside the Little League of Washington that D.C. reporters know.
Adams knows this world Trump is in, writing:
There are two basic styles of management. One is the cautious style of Fortune 500 companies. The other is the rapid-iteration and A/B testing style of entrepreneurs. Trump is bringing the latter style to the office. The markers for this style of management include:
1. Rapid and decisive hiring and firing.
2. Bias toward action.
3. Rapid A/B testing. Release the early beta version and judge reactions. Adjust accordingly.
4. Emphasis on the psychology of success. Entrepreneurial management includes lots of persuasion and bullshit because entrepreneurs have to fake it until they make it. In other words, they have to create demand via persuasion.
Eventually, reporters may realize that covering a businessman as president is more fun than covering another politician who is worried about offending anyone.
Until political reporters evolve, they will remain befuddled by the president they were hired to cover.
He does not have to change.
Please read "Trump the Press," in which I skewer media experts who wrongly predicted Trump would lose the Republican nomination. "Trump the Press" is available as a paperback, and on Kindle.
It covers the nomination process only. The general election is covered in a sequel, "Trump the Establishment," which will be published in paperback on Tuesday.
For autographed copies of either book, email me at DonSurber@GMail.com
Be deplorable. Follow me on Twitter.