This was the biggest failure in the history of the American media.
The news media needs to end its Operation Stop Hitler, and move on to reporting what Trump says and does without bias because they too inept and obvious to succeed as anti-Trump propagandists.
Make Journalism Journalism Again.
Jeffrey Goldberg, the editor-in-chief of The Atlantic, hardly a conservative publication, said this weekend:
"The danger is that (journalists) spin ourselves out of control out of anxiety or fear or whatever you want to call it.
"But all that this moment requires is a doubling down of our basic commitment to a fact-based discourse."His message to people who do the news is simply:
"We're not supposed to be the resistance. We're not supposed to be the opposition.
"We're supposed to tell the truth about what's happening in any given moment and in any given place. And let's just do that."Veteran newspaperman Andrew Malcolm wrote today:
Media members who blithely passed along Obama’s serial lies about, among many things, keeping your doctor and health plan under Obamacare, are now on Alpha Alert for Trump untruths, visibly relishing each one.
The Washington media need to stop whining, get off their high horse and do the jobs they chose, reporting accurately what a president says now and putting it in true context with what he said last year or last night.
Americans are not dumb, even if you disagree with their presidential choice. In the years B.T. (Before Trump), millions decided the Fourth Estate had become more of a fifth column to combat traditional values and fairness.
That’s dangerous, because our democracy needs a healthy, honest press, now also financially troubled. The best way to restore both trust and business health is to reboot and become real journalists again, this time with a professional conscience. Because it takes two sides to keep a war going.What must the media do?
First, editors must edit. That means telling reporters that if they are Out to Get Trump, then they need to get out of journalism.
Because it is not working. Mocking Trump at that dinner did not stop him. Calling him an ape, buffoon, clown, and Hitler -- and that is just what the National Review called him -- did not stop him. Quoting him out of context did not help, and in fact inoculated him from Terminal Quotio because by the time the Billy Bush tape came out, nothing was left to shock voters.
What the media did in 2015 and 2016 is called failure.
I have written two books on the subject detailing the failure: "Trump the Press," and "Trump the Establishment." The first dealt with the nomination, and the second with the election.
The media needs to rebuild its credibility. Fast.
Step One, give Donald Trump a honeymoon. American voters know every president gets one; even George Walker Bush was treated decently after his narrow victory in 2000. Trump won more states than any president in 20 years, and the most electoral college votes by a Republican in 28 years.
In treating Trump like trash, the media told his voters they are nothing in the eyes of the media. You think the people who voted for Obama in 2008 do not notice that the media labeled them Instant Racists when they switched to Trump?
Step Two, the story casts Trump in a bad light, double check and wait for the White House response. Look at that ridiculous Associated Press story of February 17:
The story showed no understanding of 1. How the National Guard is staffed (there are not 100,000 MPs in the National Guard), 2. How the Border Patrol works (it does not do round ups) 3. How the White House works (the plan -- there was one, not this) had not even gotten to the desk of the man who would recommend it to the president.
But the Associated Press published this without any comment from the White House. Only after it was published did the Associated Press bother to include the White House reaction. Given that reaction, the Associated Press should have retracted it, fired the reporter, and fired whoever published it.
Step Three, stop with the butt-hurt over Trump. No more reports on Trump calling the media Fake News. These reports make the president look defiant, and the media as if it is out to get him.
It should not me the Media versus the Duly Elected President of the United States.
Because not accepting the results of the election -- and trying to sabotage the president -- are not working.
Operation Stop Hitler failed because guess what? Donald Trump is not Hitler.
Kindle is now taking orders for "Trump the Establishment." The Kindle version appears on March 1.
"Trump the Establishment" is already available in paperback.
This is the sequel to "Trump the Press," which covered the nomination. The original -- "Trump the Press" -- is available on Kindle, or in paperback on Create Space.
Autographed copies are available by writing me at DonSurber@GMail.com
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