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Thursday, January 05, 2017

Newspapers lost the election

Newspapers were the least important source of political news in the 2016 presidential election.

A new Rasmussen poll showed only 4% of voters used newspapers as a primary source of news among six choices, including social media, and radio.

This may explain why Hillary "Why Aren't I 50 Points Ahead?" Clinton failed to win despite the endorsement of 243 newspaper, to only 20 for President Trump.

Most people no longer trust the media on news stories about presidential campaigns.

From Rasmussen:
Among all voters, only 37% trust the political news they are getting, while just as many (36%) do not. Twenty-six percent (26%) are not sure.
People don't go for news at places they do not trust. Duh:
Among cable news network viewers who watch Fox News most often, 50% say they trust the political news they are getting. That compares to 43% of MSNBC viewers and just 33% who tune in mostly to CNN.
And the overwhelming majority did not rely on newspapers:
Cable news networks were the number one source of news about the presidential campaign for 37% of voters. Twenty-two percent (22%) relied on internet news sites, while just as many (21%) turned to traditional TV networks news. Seven percent (7%) got most of their news about the campaign from social media. Five percent (5%) used radio, and four percent (4%) looked primarily at print newspapers.
The media lost much of its credibility this election, and the medium that lost the most was the one that could afford it least. Newspapers.

The fix for most newspapers is simple. Go into the real estate business. Their offices usually are in prime locations.

That's what the New York Times is doing.


Please read "Trump the Press," in which I skewer media experts who wrongly predicted Trump would lose the Republican nomination. "Trump the Press" is available as a paperback, and on Kindle.

It covers the nomination process only. The general election will be covered in a sequel.

For an autographed copy, email me at

Be deplorable. Follow me on Twitter.


  1. "Among cable news network viewers who watch Fox News most often, 50% say they trust the political news they are getting. That compares to 43% of MSNBC viewers and just 33% who tune in mostly to CNN." Interrrrrrrestink! I'd expect MSNBC watchers to be True Believers and CNN viewers to be almost-True Believers, so am surprised those numbers are not higher than Fox's.
    Newspapers, not surprising. My local rag I gave up on years ago for their leftie editorials and Dems Good, GOP Bad mindset.

    1. Even the people who support the most propagandistic channels understand that they are watching propaganda. And those others whom watch in an effort to glean some particle of reliable information out of the mass of misinformation understand the same. And yet others watch mainly for entertainment knowing that it is a three ring circus and the talking heads are the clowns.
      As in what happened yesterday with the kidnap and torture situation, people knew that they weren't getting a straight story from the government or any of the legacy press, folks turned to social media. It seems that the methods for ascertaining an approximation of truth are crowd sourcing and whistleblowing.

    2. I was not part of the survey, but if I watch tv news, I watch MSNBC. I laugh at them and see what the enemy thinks. I cannot stand to watch Maddow but the others provide entertainment in small bites. Used to wait to see if Olbermann would implode on air. Now it is the Matthews watch.

  2. Surprised that the radio number is so low. Chris Plante, Rush, and Michael Savage all affirmed my belief that DJT was going to win. I gave up on Fox after the Rosie O'Donnell debate.

  3. Don, surely this will be going on your book as an example of press professionalism?

  4. I liked the arrows for their help in organizing your notes.