Public trust in the media fell to one-third in September when Gallup found only 32 percent of the public believes what they read in the newspapers, see on TV, or hear on the radio.
The situation likely is worse now.
From Breitbart News:
A new Edelman study shows that Americans trust the media less than ever, especially among voters who supported President Donald Trump.
Only 15 percent of Trump voters now trust the media, down six points since the presidential election.
Trust of the media among Hillary Clinton supporters is also down. Only 51 percent of Clinton supporters trust the media — down six points from 57 percent support before the election.Pros know what the media needs to do. President Bush 43's first spokesman, Ari Fleischer, said in a podcast this weekend: “Here’s my advice to the press. Number one, be neutral, be fair, be accurate. If you do that, things will fall into place. Two, just cover it and let the implications be decided by the American people. Go on to your next story.”
Give light and the people will find their own way.
That was the motto of 19th century newspaper mogul E.W. Scripps. His newspapers earned the public's trust -- and kept it.
From Real Clear Politics:
The White House has vowed to hold the press accountable for its mistakes, and vigorously criticized the erroneous report that a bust of Martin Luther King Jr. had been removed from the Oval Office. It had not.
“This is exposes one of the fundamental flaws of journalism these days,” Fleischer said. “Why didn’t the reporter, a good reporter, Zeke Miller of Time magazine, stop and ask a White House official if indeed the bust had been removed before he hit Twitter. Why did he tweet first and ask later? And this is a fundamental flaw in journalism. Reporters are under pressure from Twitter and social media to be fast and to be first,” which can result in being inaccurate.Reporters should be under pressure to tell the truth, the whole truth, and nothing but the truth.
Editors need to slice the fatty opinions from stories and actuaries. For example, they need to ban "Muslim ban" when neither word appeared in the presidential executive order.
More from Real Clear Politics:
A Shorenstein Center study of press coverage for the 2016 presidential election found Spicer’s assertion to be correct.
The report noted that Democratic nominee Hillary Clinton’s “bad press” outweighed her “good press,” 64 percent to 36 percent, but Trump’s coverage was even more negative, 77 percent to 23 percent.
The study also found that: “Negative coverage was the order of the day in the general election. Not a week passed where the nominees’ coverage reached into positive territory. It peaked at 81 percent negative in mid-October, but there was not a single week where it dropped below 64 percent negative.”Running twice as much negative coverage of Trump failed to elect Hillary because two-thirds of the public distrusts and ignores the media.
As a supporter of Trump, I should be thanking them.
Had they played it straight, Hillary might be president.
Please read "Trump the Press," in which I skewer media experts who wrongly predicted Trump would lose the Republican nomination. "Trump the Press" is available as a paperback, and on Kindle.
It covers the nomination process only. The general election is covered in a sequel, "Trump the Establishment," which will be published in paperback on February 7.
For autographed copies of either book, email me at DonSurber@GMail.com
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