Here is Morgan's take on Trump and Twitter:
‘Twitter helped win me the election,’ President-elect Donald Trump told me when we spoke two weeks ago.
He cited his extraordinary army of 16 million followers on the social media platform as one reason (he has almost as many on Facebook). Each follower represented a potential voter he could talk to directly on a daily, or hourly basis – in exactly the way he wanted.
The second reason, he said, was his ability to set the news cycle for a day with one solitary tweet.
He particularly loved the fact, as a businessman, that it costs him absolutely nothing; Twitter is the ultimate marketing tool.
Since the election, Trump has continued to set America ablaze with his tweets; from his calls for the musical Hamilton to be boycotted and flag-burning to be criminalized, to his angry attacks on Saturday Night Live, defense of his contentious phone call with Taiwan, and mockery of China’s hypocrisy.Morgan got into Trump's trolling. He is a master at it. But Trump's tweets are the product. The process is telling.
President Trump is 70 and cheap. The old dog learned a new trick -- Twitter -- and saved a bundle on advertising.
Which meant he did not need to sell his soul to big donors.
Which meant he is beholden to fewer people.
Well, actually more people but in a positive way. He is beholden to the American people, particularly the 60 million of us who voted for him. He will have to keep his promises and he is. Just ask the people at Carrier.
This innovative approach to politics took big money out of politics. Why do you think the twits that run Twitter want to ice the right?
Now apply that to the federal government.
Do you really need Social Security offices all over the place when you can do that stuff online?
All that routine paperwork can be handled online, and there are apps for that. (I have only a vague idea what an app is; I decided long ago to limit my technology to things I can master.)
In "Trump the Press," I laid out President Trump's management style. He will be something most politicians would not think of being: innovative in management.
Corey Lewandowski, Trump’s campaign manager for much of the race, told me recently he believed his old boss had three dominant virtues which enabled him to win: a) Utter fearlessness b) Huge stamina c) Ruthless competitiveness.Now apply that to being president!
He ain't going to be presidential. Thank goodness. Being presidential would mean not taking that call from Taiwan President Tsai Ing-wen. He did. The message was clear: Hey Red China, we can always go back to the Two China approach.
Fearless. Ruthless. Stamina.
Donald Trump is setting himself for a successful presidency because he is the most experienced chief executive we have had. Forty years of CEO experience. When he began, Apple wasn't invented.
Now he tweets.
Have a little fun. Read "Trump the Press," in which I skewer media experts who wrongly predicted Trump would lose the Republican nomination. "Trump the Press" is available as a paperback, and on Kindle.
For an autographed copy, email me at DonSurber@GMail.com