Anheuser-Busch InBev, headquartered in Leuven, Belgium, hired Schumer and Rogen to do ads about a fake Bud Light political party.
Oh come on.
Both are anti-Trump supporters of Clinton. Plus Schumer is a cousin of the next Democratic Senate leader. On top of that, Rogen is a Canadian.
The ads failed. Miserably. In part because it pushed a political agenda rather than the taste and quality of the beer itself. And the material used was as stale as I suspect the beer is. In one ad, it pushed the canard that women are paid less then men, something outlawed 53 years ago. The fact is while incomes may be lower, women do get the same money for the same job as men do.
From Ad Week:
"The Bud Light Party" has ended a little earlier than expected.
AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales.And there was this from Bud Light senior director of marketing communications Lisa Weser:
"Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, Third quarter was the softest performance of Bud Light for the year from a volume and share perspective. The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light's performance, we are already leveraging what we've learned to develop and execute new work."Isn't the third quarter also known as summer? Isn't summer the time when beer sales peak?
But this is what happens when you hire social justice warriors.
Sales go south.
By the way, the ad agency is just as guilty. What were they thinking when they alienated half the public by subliminally backing Hillary Clinton?
Please read "Trump the Press," a fun romp through the Republican nomination that uses the deadliest weapon to skewer the media experts: their own words. "Trump the Press" is available as a paperback, and on Kindle.