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Monday, October 31, 2016

Bud Light drops two anti-Trump comics

The Belgian company that makes Bud Light dropped commercials starring Amy Schumer and Seth Rogen over politics, but for the wrong reason.

Anheuser-Busch InBev, headquartered in Leuven, Belgium, hired Schumer and Rogen to do ads about a fake Bud Light political party.

Oh come on.

Both are anti-Trump supporters of Clinton. Plus Schumer is a cousin of the next Democratic Senate leader. On top of that, Rogen is a Canadian.

The ads failed. Miserably. In part because it pushed a political agenda rather than the taste and quality of the beer itself. And the material used was as stale as I suspect the beer is. In one ad, it pushed the canard that women are paid less then men, something outlawed 53 years ago. The fact is while incomes may be lower, women do get the same money for the same job as men do.

From Ad Week:
"The Bud Light Party" has ended a little earlier than expected.
AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales. 
And there was this from Bud Light senior director of marketing communications Lisa Weser:
"Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, Third quarter was the softest performance of Bud Light for the year from a volume and share perspective. The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light's performance, we are already leveraging what we've learned to develop and execute new work."
Isn't the third quarter also known as summer? Isn't summer the time when beer sales peak?

But this is what happens when you hire social justice warriors.

Sales go south.

By the way, the ad agency is just as guilty. What were they thinking when they alienated half the public by subliminally backing Hillary Clinton?

@@@

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22 comments:

  1. I don't drink anything that says "Diet" or "Lite." Especially "Natural Light." How can anything "Lite" be "Natural?" Unpossible. - Elric

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  2. I've seen a Miller ad that talked about Bud getting political and reassuring their consumers that they won't be guilty of that. The Miller guys have more awareness as to who butters their bread. Being owned by Belgians probably doesn't help.

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  3. Well, Seth Rogen lost me when he took a selfie of his asshole. And Amy Schumer? That's the most unfunny, no talent woman I've ever had the displeasure to view. Carol Burnett would run rings around that B.

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    1. Lena Dunham combines all the negative attributes the human race is afflicted with. Her and Amy Schumer are same/same.

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    2. Seth Rogen took a selfie of Hillary? Must have broken his phone.

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    3. So that's why those Samsung suckers combust spontaneous.

      Suicide.

      Delete
  4. Yeah, but a bunch of people at the ad agency got to meet Schumer and Rogen. And that was the main thing

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  5. I grew up in Bud country. I moved. Ain't goin' back.

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  6. Trois Pistoles, Chimay, Negra Modelo, Fiji Gold, Tusker from Vanuatu...those are beers.

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    Replies
    1. Expanding your list: Lone Star, Shiner...

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    2. Used to know a lady trucker, way back when. Big gal, heart of gold. If you tried to introduce her to a new beer, she'd order a couple long cold ones, one in each hand, down one, then the other.

      Then she'd go, "Hmmm, not a bad brew. I think I might have some."

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  7. I stopped drinking Bud the minute I found out they hired this pair of rabidly liberal schmucks who ridicule Middle America, the very core of the Budweiser market.

    If Lisa Weser is the genius responsible for tarnishing the Bud brand and pissing off lifelong Bud drinkers with these two assh*les, then she is in way over her head.

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    Replies
    1. Bingo!!! Us deplorables drink bud or Miller, not Stella Artois.

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  8. https://twitter.com/MMFlint/status/793096419657805824

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  9. I will be exclusively drinking #Yuengling Traditional Lager after finding out that the owner supports @realDonaldTrump #MAGA https://mobile.twitter.com/BeeTeeBob/status/791742745987592192

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    1. I switched to Yuengling recently because it's getting difficult to find Stroh's. I like the color and taste and the fact that it's an American company. If part of the money I spend on it is being directed towards The Donald's campaign it'll taste even better. - Elric

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  10. It probably wasn't the best idea to hire a couple fatties to sell light beer.

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  11. "Hmmm. Bud is the #1 beer brand in Middle America. So let's hire a pair of smirking liberal snots who ridicule Middle America and Middle American values every chance they get, to advertise it!"

    —Said no sane marketing pro, ever.

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  12. It also didn't help to have 2 fatties hawking a lite beer.

    ~Angie

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