Throughout the nomination process, Scarborough courted Trump for his MSNBC show, "Morning Joe." This boosted the show's ratings. Once Trump secured the nomination, Scarborough turned his column in the Washington Post into Dump Trump Land.
In a melodramatic column on August 9 -- "The GOP must dump Trump" - Scarborough wrote:
The Muslim ban, the David Duke denial, the “Mexican” judge flap, the draft dodger denigrating John McCain’s military service, the son of privilege attacking an immigrant Gold Star mother and the constant revisionism and lying about past political positions taken are but a few of the lowlights that have punctuated Donald Trump’s chaotic chase for the presidency.
Any one of these offenses would have disqualified any other candidate for president. But the Republican nominee remained competitive against a historically weak Democratic nominee on the promise of bringing radical change and dramatic disruption to Washington.
That appears to be changing. Post-convention polls show Trump falling behind by double digits both nationally and in must-win swing states like Pennsylvania, New Hampshire and Virginia.
And the political ride will only get rockier for Trump in the coming days after he suggested that one way to keep a conservative Supreme Court after Hillary Clinton got elected would be to assassinate her or federal judges.Of course all Scarborough's "facts" were nonsense. I can smell the desperation when someone reaches for the guilt-by-association because some talker on a 5,000-watt radio station in Louisiana endorsed a candidate.
But the polls showed Hillary way ahead, so Scarborough's re-packaging himself as a Traitor to Trump made sense.
While the rest of the cable news media went anti-Trump, Sean Hannity hung in there. And guess what? Hannity prevailed. His ratings are up, up, and away. Meanwhile, Kelly fell behind Rachel Maddow and Anderson Cooper. Kelly loses O'Reilly's viewers at 9 while Hannity wins them back at 10.
After the third debate, Scarborough and Kelly acted strangely.
The Washington Post reported:
The last thing the interim chair of the Democratic National Committee should be doing right now is feeding Donald Trump's narrative that pretty much everything is rigged. Yet that is exactly what Donna Brazile did after Wednesday's presidential debate.
Speaking with Fox News Channel's Megyn Kelly, Brazile became extremely defensive when asked about hacked emails published by WikiLeaks that purport to show that the former CNN analyst provided a question to the Hillary Clinton campaign in advance of a town hall event in March, during the Democratic primary process. At the time, Brazile was still working for CNN, which organized the town hall.
Brazile ultimately disputed the emails' authenticity, but her initial answers were evasive and even bizarre at times.Hmm. Brazile expected softballs as she entered the post-debate spin room. Kelly tried to bean her.
The next morning, Scarborough defended The Donald, like it was April or something:
SCARBOROUGH: What was [Trump's] exact quote?
MIKA BRZEZINSKI: He said I will leave you in suspense.
WILLIE GEIST: He said I will look at it at the time and keep you in suspense.
HAROLD FORD JR.: So that means he is not willing to say I will accept the outcome.
SCARBOROUGH: No, what that means is he will look at it at the time. I love everybody saying -- I woke up to these screaming headlines saying, "Donald Trump will not respect election results." He actually said I will look at it at the time. I'll see.
FORD JR.: Has there ever been a presidential candidate to say that?
SCARBOROUGH: If there are voting irregularities, then any presidential candidate, anybody --
MIKE BARNICLE: What would you have said? What would your response be to that question?
SCARBOROUGH: I'd say yeah, I'll certainly respect the outcome of the election. I of course would want to make sure that's fair. I will want to make sure that it's fair, it's on the up and up.
BARNICLE: Well, he didn't say that.
SCARBOROUGH: Yeah but you know what? This is an example the media got something they can absolutely freak out about and claim that he is an agent of Vladimir Putin and destroying democracy in America. And it's just another example of the media having to find a little phrase and freak out. When as a Republican I have listened to Democrats talk about the only two times we won the White House in like 800 years that we stole both elections. I had to sit through Fahrenheit 911 and a lady was sobbing violently behind me on the Upper West Side about the election being stolen from George Bush and I patted her halfway through. I go, it's all right, it's all right, ma'am. It's all right. It's all a lie anyway. Democrats have been whining for 16 years, they are still writing articles about how Bush stole the elections in 2000 and 2004. So this holier than though attitude about, "this is the first time anyone has suggested that the election is not a sacrosanct process," it's a joke. So you guys bathe in that hypocrisy if you want to, I'd just like to hear how the debate went. Go ahead, bathe.Scarborough and Kelly are smart. They are not ideologues. They have their finger in the wind. I have no problem with this. Accept them for who they are: capitalists.
I point to their marketing efforts for my own purpose. As this year's Nobel literary laureate once wrote, "You don't need a weatherman to know which way the wind blows."
But hey, the polls all show Hillary is lapping the field.
By the way, who did "Working My Way Back to You" better?
The Four Season?
Or Megyn and Joe?
Please read "Trump the Press," a fun romp through the Republican nomination that uses the deadliest weapon to skewer the media experts: their own words. "Trump the Press" is available as a paperback, and on Kindle.