From John Hinderacker at Power Line:
A company came out with a new dog food, and hired an advertising firm to promote the product. The ad agency placed commercials on television and ads in magazines; millions of dollars went into the campaign. The commercials and ads were first-rate, but still the dog food did not sell. The client called a meeting at the ad agency and demanded to know what had gone wrong.
After a moment of silence, the leader of the ad agency team explained: “The dogs don’t like it.”