Trump was winning the battle of persuasion so decisively that Adams predicted a landslide. Now Adams is not do sure because since bringing Cialdini aboard this spring, Hillary upped her game, Adams said in an interview with James Taranto of the Wall Street Journal.
From that interview:
“You saw right after Trump did his convention speech that all of the [Clinton] surrogates used the same word almost instantly. You know, ‘dark’? So somebody with skill had obviously gotten word out to use that word. And if you look at it, it’s the same engineering as Trump’s. It’s a higher level than what you normally see. ‘Dark’ is a Rorschach test. . . . Anything you see Trump do—from getting mad at a baby, to saying something about the Second Amendment and Hillary Clinton, to his immigration plans—they all seem like they could fit into this ‘dark’ label, once you’ve heard it. It was a fresh word you don’t hear in politics . . . and it fits all future confirmation bias. So anything he does in the future, you’re going to say, ‘Yeah, that was a little dark.’ ”
He thinks “dark” was “probably the work of a trained cognitive psychologist, behavioral psychologist—someone who has deep skills. I’ve referred to who I think it is as Godzilla. And I think Godzilla entered the race sometime around June.” I ask for Godzilla’s real name, and Mr. Adams answers: Robert Cialdini, a social psychologist at Arizona State University. Mr. Adams describes Mr. Cialdini’s “Influence: The Psychology of Persuasion,” first published in 1984, as “the flagship book” on the subject.By surrogates, Adams means the entire press corps. Ted Cruz was right when he called the media Hillary's Super PAC.
None of this is new, of course. And Adams (or Taranto) seemed spooked by teh poll numbers. The battle is a long way from over.
We shall see.
"Trump the Press: Don Surber's take on how the pundits blew the 2016 Republican race" is available as a paperback. Please order here.
The Kindle version is available here.
Autographed copies are available for $20 (includes shipping). Email me at DonSurber@GMail.com