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Friday, June 24, 2016

The book will be in print next Friday

I received the galley proofs on Thursday and fell in love with the book. It is really professionally done this time. Looks swell inside. As for the cover -- well, you have seen it. I love it. I wanted the Trump lion logo but copyright considerations nixed that as did a photo of Trump.

Sometimes what you get is better than what you thought you wanted. It's that lion's eye that makes it.

The typesetters did a good job as well. It has dingbats. When it is on Kindle, the table of contents will be clickable. The typefaces are more reader friendly.

And the proofreading is professional. That was my No. 1 goal. The writing was no concern. Readers know my style and they either like it or they do not. But the typos that go with it are inexcusable. I think I caught them all this time.

The book has a Library of Congress Control Number: 2016908396.

Apparently that is a big deal.

But those are the fundamentals. What readers care about is the research and fact-checking. I quote 321 people and publications, from Professor Glenn Harlan Reynolds of the University of Tennessee to Chris Stirewalt of Fox News. I worked with Stirewalt many moons ago. Very sharp. Very funny. Very insightful. He has a killer quote, too. In all there are 500 to 600 quotes. Even a song parody (well, two lines).

I tried to make it fun while being serious. Here is what the copywriter said (I outsourced that too; evidently this is a skill I lack):
If there’s one word everyone will identify with the 2016 election, it’s Trump. You know the name, now learn how this surprising presidential candidate has been the front-runner all along. 
The 2016 presidential election has been one for the history books, especially due to the stunning rise of Donald Trump. But it shouldn’t be that surprising. In this new guide to bipartisan communications in the age of celebrity, Don Surber shows how the media endeavored, and failed, to paint Trump as the unlikeliest candidate.
Political writers, observers, and journalism students everywhere should read this in-depth examination of the media’s irresponsible and unethical portrayal of Trump as the dark horse in the race to the White House. 
The media’s failure to understand the reasons for Trump’s popularity reflects a disease that has infected institutions of journalism across the country. With wit and humor, Surber presents research from more than one hundred sources about the truth behind Trump’s amazing success story and the American need for a man we can all believe in. 
Trump the Press is a wake-up call for these journalists and pundits to finally listen to the American people. We've made our choice.
That seemed a little strong, but marketing isn't beanbag.

Nor is politics. The people who fancy themselves experts were wrong. And the people these tossers put down as know-nothing, xenophobic, uneducated, sexist, and racist were right. It's time to reflect on this. It's time to hold these fools accountable.

I get that Trump ain't perfect but he ain't a bad guy. Far from it. He did not sell state secrets to Saudi Arabia and other despotic states.

Americans have legitimate complaints about the economy, immigration, and the Vichy attitude in the war against Islamic terrorists.

In the book I call it a Cause Without A Rebel. However, the Conservative Commentariat which should have sided with the people was just as out-of-touch, effete, and elitist as the limousine liberals.

But the people are the power in this country and power hates a vacuum.

Enter The Donald.

On Friday, July 1, 2016, readers get the chance to laugh at the experts. Spoiler Alert -- this is how the book ends:
Rush Limbaugh said on May 4, “Hillary Clinton doesn’t have a prayer. I don’t care about the Electoral College. I don’t care about anything else. Just like in terms of the people that are fed up with Washington and the establishment, as we sit here today, she is the lone candidate representing what obviously so many Americans, Republicans and Democrats for their own reasons right now happen to despise. She’s losing the vote in every state, and yet the Democrats expect her to triumph. Where is her momentum?”
We shall see how he does in November when it is November.
But on May 3, 2016, Donald’s army laughed at last at that army of Goliaths who had dismissed him as a clown.
Please enjoy it. The print edition will be first, followed by Kindle. Date to be determined.

On Sale on July 1 -- "Trump the Press: Don Surber's take on how the pundits blew the 2016 Republican race."


  1. Hope there's going to be a signed-copy option.

    1. And Where Will We Get Them?????

    2. Yes. Email

  2. Put me down for two signed print copies, good sir. I'll email you later.

    Congratulations - I'll bet this was a LOT of fun to write, with all the schadenfreude and whatnot. ;-)