Big deal. Trump just unleashed a $2 billion campaign against Hillary. It won't cost him a dime.
A similar deal smoked his 16 Republican rivals.
By earning media by creating news, Trump draws the spotlight and hogs it from everyone else. She will buy ads. He will win news cycles.
In March, the New York Times published a story that said his earned media was worth $1.898 billion.
Clinton's was worth $746 million.
Trump is her master when it comes to self-promotion. In fact, she is just an afterthought in this election.
Consider this NBC story on Saturday:
EUGENE, Ore. — An unrestrained Donald Trump called Hillary Clinton an "unbelievably nasty, mean enabler" who "destroyed" the lives of her husband's mistresses during a rally in Oregon on Friday night.
The comments, made during an evening rally in Eugene, Ore., marked the sharpest tone he's taken against the Democratic front runner since becoming his party's presumptive nominee, and the first time he's been so direct in referencing Bill Clinton's affairs in months.
"She's been the total enabler. She would go after these women and destroy their lives," Trump said. "She was an unbelievably nasty, mean enabler, and what she did to a lot of those women is disgraceful."
His comments came as part of a defense against recent attacks from Democrats focused on his controversial comments and stances on women's issues. Trump told the crowd "nobody respects women more than me," but in contrast, "nobody in this country, and maybe in the history of the country politically, was worse than Bill Clinton with women."
"Have you ever read what Hillary Clinton did to the women that Bill Clinton had affairs with? And they're going after me with women?" he added, incredulously, without citing any specific examples or sources.
While it was his most caustic attack against the presumptive Democratic nominee on Friday night, it was by no means the only line of attack he opened against Clinton. He charged that she would be "sleeping" when national security crises hit at odd hours, tied her to NAFTA, and called her a "tool of Wall Street." He also said he was the "last person she wants to run against…because my attitude is, I don't care."Folks, he is just warming up.
Bu-bu-but the experts all say the polls show he is cooked.
I say, that's nice. Remember when the experts assured you a month ago after Wisconsin that he would not get 1,100 delegates let alone the 1,237 he needed?
Who said 1,378?
That's right. Your humble host.
Oh, and speaking of $20 million, Politico reported this in February: "Trump faces wave of big-money attacks. A Marco Rubio-focused group raises $20 million in the last week, as the candidate zeroes in on Trump."
But we shall see if the plan works out differently in the general election works. Meanwhile, my book on Trump's nomination comes out next month. I began writing it in January after putting it off for two months. The copy editor should get it sometime next week. I am putting the final flourishes on, and a few times while I edited, I cracked me up.