Last night I posted the Clinton campaign's first negative ad.
It backfired because it assumed, among other things, that Americans do not want to waterboard terrorists.And so it begins in earnest. This is just a sample of what Trump will be facing; https://t.co/SlnOdTIHf2— Brit Hume (@brithume) May 4, 2016
Then there was the gawdawful Love Trumps Hate slogan. Dilbert creator Scott Adams scorched it:
Based on the slogan, I can tell you with confidence that the Clinton campaign doesn't have anyone with a persuasion background helping with the big decisions. Here’s why:
1. Humans put greater cognitive weight on the first part of a sentence than the last part. This is a well-understood phenomenon. And the first part literally pairs LOVE and TRUMP.
2. The slogan increases exposure to the name Trump. That’s never a good idea.
3. Spoken aloud, the slogan sounds like asking people to agree with Trump’s hate, as in “Love Trump’s hate (because Trump hates war, terrorism, and bad trade deals, same as you?).He parsed it well.
Meanwhile, Greg Sargent of the Washington Post (apparently echoing the campaign) said the focus on The Donald will detract attention from her which, somehow, is good for her. Trump made the nomination a referendum on him. Please, do the same, Democrats.
This is going to be a fun summer and fall. Who knows, by September she may beg President Obama to "please indict me and get it over with already."