This book -- "Trump the Press: Don Surber's take on how the pundits blew the 2016 Republican race" -- is just what the title says it is. The book covers what the pundits said from the beginning when he descended from the atrium in Trump Tower and entered the race, to the night in Indianapolis when Ted Cruz said no mas. This has been one fun journey. But along with covering how the experts missed and continued to miss the action, I include one of the best profiles of Donald Trump you will read. It's a small but important part of the book.
I came up with the idea for "Trump the Press" in November when I got tired of watching the Fox News All-Stars bash Trump over nonsense night after night. Someone should make them pay, I said.
Why not me?
In January, I began researching and writing the book. And in February, after the South Carolina debate, I lost everything. I made a rookie mistake in transferring files and deleted things too soon. Folks, I have been writing on computers for 40 years, so there was no excuse. Tired, I went to bed. Got up the next day and started all over again.
That was the best thing that could happen. I junked the idea of doing chapters on individual pundits (George Will, aside) and decided to expand my research. Casting a wider net yielded better fish and made the book less vindictive. Nothing personal, just business. I mean with one exception, I never met these people. I am sure they are charming, loyal, and charitable, all.
They were just wrong. And a few of them got a little nasty.
I quote more than 300 people, mainly the pundits, experts and consultants who gave us Presidents McCain and Romney. I also quote two Nobel winners and a porn star, as this is a hardly an academic book. Regular readers of this blog are familiar with this. The 75,000-word manuscript included more than 600 quotes. The book editor had a lot of work to do verifying them and caught a Jerry Belson quote I mis-attributed to Benny Hill.
This is a show-not-say book in which I laid back and let them dig their holes deeper. Some are still digging. Never Trump!
Writing history as it unfolded was exhilarating. I saw what was going to happen tomorrow while ridiculing those who do not see what is happening today. On the night Cruz conceded I wrote this passage in the book:
The next step for me is to go over the copy editing before sending it to be prepared for Kindle and print. No more amateur hour. No more doing it myself. This time I shelled out the money for a nice cover. I even paid for a copywriter to handle the description.
I did not want the nomination campaign to end. It was fun. The people had risen in anger and kicked the Republican Party right in the apparatchiks. Hard. What a fine moment in American history we had just lived through.
I am learning.
Well, I learned to write poetry, then I learned to write a straight-news story, then I learned to write a feature story, then I learned to write a humor column, then I learned to write an editorial, and then I learned to write a blog. Now I am authoring non-fiction books. "The Godfather" was Mario Puzo's fifth novel. This is not to disparage my first two efforts. If you have not yet purchased them, please do. They are good books.
Let me share what the copywriter wrote:
THE TAGLINE (30 WORDS MAXIMUM)
If there’s one word everyone will identify with the 2016 election, it’s Trump. You know the name, now learn how this surprising presidential candidate has been the front-runner all along.
THE BOOK'S DESCRIPTION
The 2016 presidential election has been one for the history books, especially due to the stunning rise of Donald Trump. But it shouldn’t be that surprising. In this new guide to bipartisan communications in the age of celebrity, Don Surber shows how the media endeavored, and failed, to paint Trump as the unlikeliest candidate.Political writers, observers, and journalism students everywhere should read this in-depth examination of the media’s irresponsible and unethical portrayal of Trump as the dark horse in the race to the White House.The media’s failure to understand the reasons for Trump’s popularity reflects a disease that has infected institutions of journalism across the country. With wit and humor, Surber presents research from more than one hundred sources about the truth behind Trump’s amazing success story and the American need for a man we can all believe in.Trump the Press is a wake-up call for these journalists and pundits to finally listen to the American people. We’ve made our choice.
THE BACK COVER
When Donald Trump threw his hat into the ring for the 2016 Republican nomination, pundits from both sides of the aisle dismissed his candidacy as a long shot.That was not the case.During the presidential race, Trump has proved himself to be not only a man of the people but also a shrewd political animal and intuitive nominee.In this irascible exposé, Don Surber examines the media’s conscious efforts to draw attention away from Trump’s presidential qualities and instead to lurid tabloid rumors.Surber is as far from the elite media as you can get. This army veteran is a West Virginia resident much more familiar with the common man than any journalist in New York or Washington. A graduate of Cleveland State University, Surber spent twenty-seven years as a columnist for the Charleston Daily Mail.
Don Surber is a true American. An army veteran, he graduated from Cleveland State University and spent thirty years writing for the Charleston Daily Mail. He spent twenty-seven of those years serving as an editorial writer and columnist, never losing his bold viewpoint and confident edge.
Surber became concerned about responsible media coverage during the 2016 election cycle and has written this book as a vindication for Trump supporters everywhere.
Surber has written two other books, Exceptional Americans: 50 People You Need to Know and Exceptional Americans 2: The Capitalists. They are both available through Amazon.com.
Surber lives in West Virginia coal country with his wife of thirty-eight years, Lou Ann. They have three children.Oh, there will be samples on this blog. Don't worry. I am really excited.
For now, I must go over the copy editor's work and re-read once again a time that was only five months long, but packed with years of fun.