From the Hill:
Hillary Clinton is going negative early on Donald Trump.
The Democratic presidential front-runner and super-PACs aligned with her campaign have released videos of other Republicans ripping the presumptive GOP nominee and of Trump making fun of a disabled reporter.
Other attacks highlight numerous insults Trump has used against women — including his controversial remarks about Fox News anchor Megyn Kelly after the first Republican debate — and compare the businessman unfavorably with past Republican presidents.
The effort is all about making sure Trump is branded early in the general election campaign, say Clinton allies.
It’s also about beating Trump to the punch.
“We had to. It was either let him walk all over us or create opportunities where we could throw the first few punches,” said one Clinton ally.
Tracy Sefl, who served as a senior adviser to the super-PAC Ready for Hillary, said it was “smart” for the campaign to slam Trump early.
Team Clinton has concluded that Trump’s GOP opponents, who in many cases wanted to woo the businessman’s supporters, waited too long to make the case against him during the Republican primary process.
“I really don’t think it’s possible to remind voters enough of his offensive and unintelligible remarks,” Sefl said.Does anyone think Jeb Bush's use of the 1992 playbook will work this time?
The negative ads may not have worked in the primary season because they looked small, they looked retaliatory, or they looked like politics as usual. Probably a little of all three with a few more reasons thrown in.
Trump has made this election a referendum on him. These negative ads so early play into that.