Readers know who it is.
And that is why he is winning. Let me explain.
Jim Saksa of Slate -- hardly a friend of conservatives -- decided to take a look at candidate web sites. Here is what he found:
On their websites, these career politicians ask you to help them before they so much as hint at how, once elected, they might be able help you. In other words, they play into Trump’s narrative of the Donald as the wealthy, incorruptible businessman who tells it like it is, the one candidate who’s running against a cadre of craven political gasbags beholden to whoever writes the biggest checks. Sad!
Take Cruz, who cuts right to the Chase account, asking for your credit card information immediately, skipping the usual donate button-clicking foreplay. Sanders and Kasich also greet visitors to their virtual homes with a shakedown.
Clinton’s intercept doesn’t ask for money, yet comes off as the most repellent page of the bunch. Unlike most landing pages, which provide a clearly marked, fairly prominently placed option to continue onto the website without paying a cover or signing up for spam, Clinton’s continue button is disguised as her campaign logo, located on the page’s upper-left corner. Allowing supporters to sign up for campaign emails is a good thing. Tricking people into signing up, not so much. Especially when your opponents have spent the past decade or so painting you as deceitful, untrustworthy, and willing to say or do anything to win office.So the rest are in it for the money. That's their first message, right? Gimme, gimme, gimme.
The billionaire is not. He has money. He spends his own (although he is passively raising money as well) and he spends prudently. And he uses his words prudently, believe it or not. Saksa transcribed Trump's video on defense: "I’m going to make our military so big, so powerful, so strong, that nobody — absolutely nobody — is going to mess with us. We’re going to take care of our vets, and we’re going to get rid of ISIS. We’re going to get rid of them fast."
That’s it! Let’s compare that to just a tiny excerpt from the video Cruz posted on the Second Amendment: "As Justice Joseph Story so rightly explained in 1833: ‘The right of the citizens to keep and bear arms is the palladium of the liberties of a Republic, it offers a strong moral check against the usurpation and arbitrary power of rulers.” We’re seeing a lot of arbitrary power nowadays."
Palladium! Let’s ignore for a second that Cruz seems to implicitly endorse armed insurrection against the government — he said “palladium”! I’m a lawyer and a graduate of the Ivy League school that once had a campus bar named Palladium, and even I had to look that up. Pedantic references to antiquity are not how you win voters, Mr. Cruz.Yep.
I like minimalist web sites. Instapundit. Drudge. Lucianne.com. I try to keep this one clean. I hate Web sites that are junked up with ads. To me, Trump is winning online.
But the winner was this, from Saksa: "Not coincidentally, one of Trump’s issue videos attacks political correctness. No other Republican lists political correctness on his issues page. That might be because ending a social phenomenon at the intersection of race, gender, politics, and linguistics isn’t exactly something a president can do by executive order, but such trivial technicalities are beside the point. Trump’s shouted and simplistic message is resonating with voters because it is shouted and simplistic. And his website, through and through, echoes that."
Meanwhile, the book shapes up well. Look for it maybe in a month. It will be yuuge. Trump will make America great again. My book will make Don Surber great again.