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Saturday, February 27, 2016

Outfoxed: Megyn Kelly ruined the Fox News brand

A survey shows that while Megyn Kelly helped expand the audience of Fox News, she helped ruin the brand. Fox News has dropped to CNN-level.

The YouGov BrandIndex's Buzz score for the brand dropped from 49 on a scale of 100 in January 2013 to just 17 last month -- a loss of two-thirds in three years, most of it coming in the last six months.





Not only has Kelly helped the network lose its credibility, she managed to acquire worse hair than The Donald.

From Ted Marzilli:
Coinciding with Trump’s rise to front-runner in the GOP presidential race, Fox News Channel has seen its perception by Republicans slide. In early August 2015, right after the first GOP debate aired on Fox News Channel,Trump went on a Twitter war with moderator Megyn Kelly, saying she “bombed” and calling her “a lightweight reporter.”
The picture hasn’t been rosy in terms of the general population either: since last May, Fox News Channel’s perception levels with adults 18+ have uncharacteristically been drawing significantly more negative feedback than positive. At this point, both FNC and CNN are scoring at similar perception levels and they are both negative.
To measure perception of the two networks, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" A score can range from 100 to -100 with a zero score equaling a neutral position.
Kelly is not solely to blame for this, of course. Charles Krauthammer's churlishness is getting old. But since her show premiered in October 2013, Fox News has improved its ratings but lost its credibility.

We shall see post-election how this works for Fox News.

Frankly, I am starting to like Morning Joe over at MSNBC. But Netflix News, anyone?

18 comments:

  1. "Not only has Kelly helped the network lose its credibility, she managed to acquire worse hair than The Donald."

    With that wide forehead of hers, maybe she's trying to look high-brow. Ain't gonna work. Fox is unwatchable.

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  2. Try Fox Business. Their evening lineup is somewhat enjoyable.

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  3. I noticed the change several years ago and simply quit watching them. - Elric

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  4. Fox News made Donald Trump. When I watch I wait to see if they even mention Cruz. Usually they do not. Rubio yes, Cruz no. I faithfully watch and switch channels between Morning Joe and Washington Journal while Fox is busy emulating ABC, CBS and NBC morning shows.

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  5. The Old and Unimproved DaveFebruary 27, 2016 at 3:53 PM

    Worse Hair?

    So is this a Dorian Gray thing, or are we talking Bride of Frankenstein?

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  6. I thought I was the only one who had turned off FOX News. Don't blame Megyn, though. Roger Ailes bears most of the blame. He could rein her in, but encourages the excess.

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    1. The blame lies squarely on the shoulders of KangaRuepert Murdoch. The Aussie globalist decided to go all in for with the Wall Street and TPP TPA crowd. The Kooks and the Kochs will fund him.
      I switched off Meh Gyn when she started acting like she has rabies. If I am looking for breaking information, I now go to the Communist News first.
      My TV has an off button that works quite well.

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    2. Fox is in the crapper...NO MORE FOX...

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  7. The only thing I watch these days is Hannity, but even then, the noise pollution in between segments makes the whole thing so annoying that you switch off, disgusted. America needs an independent TV news network.

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  8. I read this somewhere: Kelly's haircut makes her look like bride of Max Headroom.

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  9. Nothing to say about her skills as a journalist. You do call attention to her defects of taste which are regrettably common. We had a good chuckle over it in our house looking at Fox during the snippet of the debate we saw. Women need to be encouraged to avoid coloring their hair, avoid treating their hair as if it were sculpture, and avoid applying makeup with a trowel. The ideal quantum of make-up on a woman is none. The ideal hair cut is Tonette Walker's. The ideal quantum of jewelry consists of a wedding ring and perhaps a string of pearls or a locket.

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    1. Skills as a journalist? He also did not bring up her ability to flap her ears and fly, or wiggle her nose and disappear.
      In other words, three skills she completely lacks.

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  10. Max Headroom. Great. I quit Fox years ago. I get all my news on the net. Mostly conservative sites, but occasionally surf Google news. Weatherforyou. Stocks and gold prices on Townhall finance. Drudge. Instapundit. Ace. Betsy's Page. Doug Ross. My son's send me links.

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  11. Rupert Murdoch would rather eat his children than see Trump win the nomination.

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  12. I would rather eat my children than see Frump win the nomination. Common ground there.

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  13. For several reason's have quit the FOX News propaganda. Particularly, because of their full-throated support for Rubio.
    Reminder -- Bill Sammon, FOX Political Executive, has daughter who is the Press Secretary for Rubio.

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  14. I dropped the whole TV thing 5 years ago when I finally figured out I didn't have to have TV to get broadband. (didn't say I was smart!)

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