The YouGov BrandIndex's Buzz score for the brand dropped from 49 on a scale of 100 in January 2013 to just 17 last month -- a loss of two-thirds in three years, most of it coming in the last six months.
Not only has Kelly helped the network lose its credibility, she managed to acquire worse hair than The Donald.
From Ted Marzilli:
Coinciding with Trump’s rise to front-runner in the GOP presidential race, Fox News Channel has seen its perception by Republicans slide. In early August 2015, right after the first GOP debate aired on Fox News Channel,Trump went on a Twitter war with moderator Megyn Kelly, saying she “bombed” and calling her “a lightweight reporter.”
The picture hasn’t been rosy in terms of the general population either: since last May, Fox News Channel’s perception levels with adults 18+ have uncharacteristically been drawing significantly more negative feedback than positive. At this point, both FNC and CNN are scoring at similar perception levels and they are both negative.
To measure perception of the two networks, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" A score can range from 100 to -100 with a zero score equaling a neutral position.Kelly is not solely to blame for this, of course. Charles Krauthammer's churlishness is getting old. But since her show premiered in October 2013, Fox News has improved its ratings but lost its credibility.
We shall see post-election how this works for Fox News.
Frankly, I am starting to like Morning Joe over at MSNBC. But Netflix News, anyone?