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Saturday, January 23, 2016

Great marketing, National Review



Bravo to the National Review. It figured out how to own a news cycle or two like Donald Trump -- by co-opting him.

The melodramatic "Against Trump" edition was crass, clever, and a commercial success. This is not to doubt the sincerity of the hatred of The Donald, but rather to note that this Very Special Edition Of The National Review is about branding the National Review as the conservative rebels who will not conform to the Washington Establishment -- watch out, girls, they are bad boys -- even while being one of the foundation stones in the Washington media. At age 60, the National Review has been around longer than just about everyone in the nation's capital except the Washington Post, the New Republic, and George Will.

The editorial made some valid points about Trump, but that was about branding the National Review as a ragtag squad of rebels:
It is unpopular to say in the year of the “outsider,” but it is not a recommendation that Trump has never held public office. Since 1984, when Jesse Jackson ran for president with no credential other than a great flow of words, both parties have been infested by candidates who have treated the presidency as an entry-level position. They are the excrescences of instant-hit media culture. The burdens and intricacies of leadership are special; experience in other fields is not transferable. That is why all American presidents have been politicians, or generals. Any candidate can promise the moon.
Oh, please. Give us the opinion but spare us the martyrdom. Bashing Donald Trump has been a national sport since he gave the world "The Apprentice."

The editorial stance positions the National Review excellently. If he should fail to gain the nomination, the National Review will be dragon slayers. If he should prevail, the National Review can be the Loyal Opposition. Either way, it is well-positioned come next year.

In the meantime, its online hits are up, the edition likely will sell out, and best of all, the magazine is getting props from the liberal establishment, which is secretly what conservatives in Washington may want most.

14 comments:

  1. And on the other side, no one in the Democrat establishment - politicians, donors, lobbyists, or pundits - can really work up the enthusiasm to defend Hillary from Bernie.

    That there is a story, but one without sound or fury, which means it should signify something.

    - Mikey NTH

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  2. Do you bet on the billionaire with a proven track record of winning brilliantly or the loser publication that has never been profitable?

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  3. Bloomberg,who is much richer than Donald,and arguably "more sucessful" with 12 years of governing cred, is said today to be considering a third party bid to sink Trump by appealing to the anybody but Don crowd. He hopes to do for HC what Perot did for her husband by spending a billion of his own money. What will NR say then?
    They support a nasty little martinett who in his own words " likes to boss people around"? Or a guy the worst that could be said about him is that he is a liberal Republican who loves his country? They might as well put their offices up for rent now

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    1. Michael Bloomberg is going to be the Ivanhoe for Hillary's Rowena.

      "Don't you love farce, my fault I fear..."

      - Mikey NTH

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    2. Bloomberg will pull more democrats than republicans. And we've done so well nominating "liberal" republicans (see: McCain, Romney).

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  4. Don, we disagree on Trump, and that's OK, people of good character do that from time to time. But in reading the NR article, I really couldn't find anything they said about him that was untrue. Could you enlighten me?

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    1. Oh no, nothing they said was wrong. Only thing I object to is marketing themselves as outsiders. They are not. They are the Conservative Establishment, which I am fine with

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  5. Like President Lincoln said of General Ulysses S. Grant when everyone in Washington wanted Lincoln to get rid of him, "I can't spare this man; he fights."

    If immigration is your issue, then Donald Trump is your man, warts and all.

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  6. It is true.Trump has been all over the scale politically. That said, our Establishment, including NR, have not been helpful for quite some time. Many of us have held our noses and voted for those they recommend, and often regret doing so. Also, having watched NR punch to the right for decades, and in retrospect realizing that our movement has been kept smaller than it could have been while facilitating the kinds of globalization that have harmed our workforce (by this I mean working class men and women, not cheap foreign or Mexican labor) and sent billions down the toilet in foreign wars, I take very little of what they say seriously. They no longer even identify with the rank and file conservatives they claim to represent. I started drifting away when they began to deride their readers who didn't go along with legalizing pot, and their main reason for taking the position was that Richard Brookhiser had MS and it seemed to be helping him. Little or no consideration of how this should affect FDA policy in general or any substantive discussion came of it. I will admit that I was against this at the time and still defended medical licensing. In fact, simply legalizing pot does nothing at all for regular folks. Doing so leaves a hyperregulated monopoly in place and people paying through the nose for care. It seems like asking old time conservatives to just show a little intellectual consistency is too much to ask, and we get hodgepodge policies that make no more sense than what the libs give us which ends up leaving us no rule of law at all other than administrative law. Bottom line, I've just had it with them.

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    1. I'm an old dude. I wore a Adlai Stevenson pin in High School. I voted for Jimmy Carter. (Well, he said he would overturn the Wash Est.) Does this mean I'm hypocrite for being a registered Republican?

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  7. What will NR advise that we do if Trump wins the nomination?

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  8. NR would be more helpful to conservatives if they observed Reagan's Eleventh Commandment.

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  9. Democrats are always able to get their diverse groups (women, blacks, socialists, communists, labor, welfarers, etc) to coalesce while the rinos are ALWAYS successful at alienating their collective base. Trump has been successful at not only getting the support of a large part of the republican base AND independents, Reagan democrats and blacks. Exactly the groups the rinos claim they want, but, they would rather lose and keep their niche of power than win and lose some power.

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  10. NR should have positively come out for one man. They should have had their own caucus, and abided by the results. But too many people there are looking for jobs in the next administration.

    So they pull the same loser trick that they used against Gingrich (who could have been the President, as he would have taken Obola down). It worked once. Seldom does the same trick work twice.

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