In a desperate move to improve ratings, MSNBC is dropping three full-throated liberal opinion shows that run from 3 p.m. to 6 p.m. and will try running something called "news" on the news channel.
It was either that or "SpongeBob SquarePants" reruns.
From Joe Concha:
More interesting: Andrea Mitchell will keep her program at noon (Andrea Mitchell Reports). Thomas Roberts will continue to anchor his midday news program from 1:00-3:00 PM. The programs being canceled at 3:00 PM (The Cycle) and 4:00 PM (Now with Alex Wagner) will be replaced by a straight news program (similar to Roberts’ two-hour newscast preceding it). Whether that 3:00-5:00 PM slot goes to Brian Williams is not known at this time, but it would certainly make the most sense to put Williams directly up against Fox’s Shepard Smith (Shepard Smith Reporting) and CNN’s Brooke Baldwin (CNN Newsroom) for the first hour in a similar format.
Since coming on four months ago, relatively new NBC News Chief Andy Lack is obviously making his presence felt. Ratings are in the toilet…it somehow finished 5th in a four-horse race recently. Staffers and talent are walking on eggshells. And unless your last name is Matthews, Maddow or your first name Joe or Mika, nobody appears safe, as Mediaite’s Andrew Kirell reported exclusively earlier this week.The attempt to be the Fox News Of The Left failed because the brass at MSNBC apparently never watched Fox News, instead relying on Media Matters For America distortions. Fox News is a pretty damned good news operation and if lefties ever got over their seething, foaming hatred of Roger Ailes -- he worked for Nixon, oh noes -- they would realize that.